Podcast: The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was…
Read MoreFINITE FinTech Interview Series: How to measure return on marketing investment
Measuring return on marketing investment (ROMI) is a key skill of any modern marketer. It is in the marketing department’s favour to prove just how much impact their efforts are having on wider business goals and revenue. In this edition of the FINITE FinTech Interview Series, we spoke with Teresa Bartaseviciute, Marketing Manager at Automated…
Read MorePodcast: Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and she talked all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and…
Read MorePodcast: No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense
On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms….
Read MoreFINITE FinTech Interview Series: Building a world-class B2B marketing team
A strong marketing team is vital to every B2B business, but how do you ensure your team is built for success? In this edition of the FINITE FinTech Interview Series, we are joined by Mark Cousins, Head of Marketing, Europe at Marqeta. Mark has a wealth of experience in building and leading marketing teams at…
Read MorePodcast: All things B2B marketing & growth with Yam Regev, CMO
Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to…
Read MoreFINITE FinTech Interview Series: Brand building in a new category
Brand building is an essential part of marketing for any B2B startup, but how do you build brand without the guiding path of an existing category? In this edition of the FINITE FinTech Interview Series, Michael Fertman, VP of Global Marketing at Apifiny, shares with us his secrets to building brand in a new category….
Read MorePodcast: Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing
Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP. Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities…
Read MoreFINITE Forum: December
As the year comes to a close, on Thursday, the 10th of December, we settled down for our last FINITE Forum of the year. FINITE Forums are a space where our members get together for an informal, relaxed conversation around whatever is on their mind in relation to B2B tech marketing. The FINITE community has…
Read MoreFINITE FinTech Interview Series: The Role of a CMO
A CMO is the anchor to a marketing team. They drive ideas, campaigns, and other marketeers forward, with a top-level view for business growth. In this edition of the FINITE FinTech Interview Series, we had a chat with Andres Botero, CMO at BlackLine. BlackLine is a provider of cloud-based solutions that transform finance and accounting…
Read MoreRecent Podcasts
Podcast: B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!