Press Release: research in B2B content marketing
FINITE, the global B2B technology marketing community has today announced the release of new research in B2B content marketing, delivered in partnership with B2B technology digital marketing agency 93x. The report found that confidence is high for B2B marketers when it comes to content marketing. Yet the challenge is to produce enough content, reach the…
Read MoreFINITE Discussion: Marketing operations for B2B tech marketers
Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application. Save the date! – 8th October 15:00 BST In this online discussion we have four…
Read MorePodcast: The B2B Marketing Objectivity Trap with Rory Sutherland
Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…
Read MorePodcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…
Read MoreHere’s what happened: Content marketing for B2B tech marketers
On the 27th of August, we hosted the 5th edition of our online discussion series. We had a phenomenal panel of female leaders in content marketing within the B2B tech space. To begin, we had a presentation from Yvette Essen, Head of Content and Communications, who described her content marketing strategy at CyberCube. Yvette shared…
Read MorePodcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…
Read MoreFINITE Interview series: Sales & marketing alignment with Kartik Krishnan
The interview covers: Sales and marketing alignment best practice for B2B tech companies – how to ensure a clear flow of information between the two teams. Powerful, practical advice to improve alignment in B2B companies: Run better meetings between sales and marketing teams Involve the Head of Sales in marketing campaigns and the CMO in sales…
Read MoreAugust FINITE Forum
Alongside our online monthly discussions with fantastic guest speakers, the FINITE Podcast, Slack & FINITE Times, once a month we also host an informal FINITE Forum catch-up call for members. This is a chance for FINITE members to talk through some of their challenges & thoughts around B2B tech marketing currently, and get the opinion…
Read MoreFINITE Discussion: Content marketing for B2B tech marketers
Content marketing is a vital part of a successful B2B marketing strategy. So, join us on the 27th of August at 14.00 for a packed hour discussing strategies to identifying key objectives and purpose of content for your B2B company, look at how to use content to build your B2B brand, weigh the impact of…
Read MorePodcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge
Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform. Gustaf sat down with FINITE podcast host Alex to explore how this…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline