Here’s what happened: Marketing operations for B2B tech marketers
On the 8th of October, we held the 6th edition of our online discussion series with a panel of marketing operations experts from leading B2B tech companies. We were joined by: Matthieu Baril, Marketing Operations Manager at Causeway Darrell Alfonso, Global Marketing Operations Manager at AmazonMaggie Butler, Senior Solutions Marketing Manager at Hubspot Rhys Priestman, Director, Marketing Operations at Enstoa…
Read MorePodcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…
Read MorePress Release: research in B2B content marketing
FINITE, the global B2B technology marketing community has today announced the release of new research in B2B content marketing, delivered in partnership with B2B technology digital marketing agency 93x. The report found that confidence is high for B2B marketers when it comes to content marketing. Yet the challenge is to produce enough content, reach the…
Read MoreFINITE Discussion: Marketing operations for B2B tech marketers
Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application. Save the date! – 8th October 15:00 BST In this online discussion we have four…
Read MorePodcast: The B2B Marketing Objectivity Trap with Rory Sutherland
Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…
Read MorePodcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…
Read MoreHere’s what happened: Content marketing for B2B tech marketers
On the 27th of August, we hosted the 5th edition of our online discussion series. We had a phenomenal panel of female leaders in content marketing within the B2B tech space. To begin, we had a presentation from Yvette Essen, Head of Content and Communications, who described her content marketing strategy at CyberCube. Yvette shared…
Read MorePodcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…
Read MoreFINITE Interview series: Sales & marketing alignment with Kartik Krishnan
The interview covers: Sales and marketing alignment best practice for B2B tech companies – how to ensure a clear flow of information between the two teams. Powerful, practical advice to improve alignment in B2B companies: Run better meetings between sales and marketing teams Involve the Head of Sales in marketing campaigns and the CMO in sales…
Read MoreAugust FINITE Forum
Alongside our online monthly discussions with fantastic guest speakers, the FINITE Podcast, Slack & FINITE Times, once a month we also host an informal FINITE Forum catch-up call for members. This is a chance for FINITE members to talk through some of their challenges & thoughts around B2B tech marketing currently, and get the opinion…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline