February 1, 2019

Next FINITE Meetup Announced: People/Skills/Teams

Next Finite MeetUp on 12th Feb

Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which…

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January 31, 2019

Interview with a B2B Marketer: Emma Westley, Consulting CMO

Emma Westley, Consulting CMO

Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. We talk today, at Finite with Emma Westley, A Consulting CMO with senior marketer status at Symantec, Hewlett-Packard and Accenture, to name a few. She makes an impassioned plea for more Test & Fail cultures in B2B, the unfair advantage…

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January 12, 2019

FINITE Launch Event

image of FINITE community opening night

Tuesday 20th November was the inaugural evening for FINITE, a new community for marketers working in B2B Technology. Over the course of the next year, we plan to expand the community so that it includes more meetups, private dinners, research and conferences, with members sharing the latest insights, trends, advice and ideas to become more…

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January 4, 2019

Interview with a B2B Marketer: Hannah Voss, Fluidly.

Hannah Voss Fluidly

Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. Today, at Finite, we talk to Hannah Voss, Growth Marketing manager at Fluidly, the fast-moving, internationally renowned, cash flow management software. She shares with us how she started out, her technology stack at Fluidly, and why she hates…

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November 1, 2018

Interview with a B2B Marketer: Harry Lancaster, Bibblio

Picture of harry Lancaster, Head of Marketing at Bibblio

At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many more insights like this. Every month we aim to ask a Senior Marketer…

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October 12, 2018

Interview with a B2B Marketer: Ali Galan, iZettle

Picture of Ali Galan, iZettle for FINITE interview

Ali Galan, is a Social Media Specialist in tasked with handling iZettle social accounts across 12 markets. iZettle is a fast-growing payments provider for Independent companies. Founded in 2010, their vision is to simplify and democratize payments. Tell us about your role at iZettle? So my role as the global social specialist involves a real mix of…

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October 6, 2018

First Meetup for FINITE: Registration now open


Yes, it’s time. We are super excited to announce that registration is now open for our first ever meetup as FINITE: The community for B2B Tech Marketers. Registration is now open, and you can sign up, here. Why Should I Attend? If you work in B2B marketing within the technology sector and want to hear about…

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October 1, 2018

Join our Meetup!

MeetUp logo for people to find out about upcoming events for b2b Tech marketers

At FINITE, we believe that the best communities are the ones that mix between online, and the real world. Therefore, as well as this dedication to creating the most valuable knowledge hub for B2B Marketers in the technology and software space, here on FINITE, we’ve created a private community and meetup for client-side marketers. Our…

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September 15, 2018

How to define clear website user journeys for B2B Tech Companies

image showing book and tools that aid with mapping out a website user journey

What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…

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September 14, 2018

B2B or B2H? Humanising technology marketing

Human marketing

For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based marketing strategy built exclusively around Facebook. For every B2B marketer that tells me their ‘brand’ isn’t important, I can show them the case study of…

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