Next FINITE Meetup Announced: People/Skills/Teams
Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which…
Read MoreInterview with a B2B Marketer: Emma Westley, Consulting CMO
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. We talk today, at Finite with Emma Westley, A Consulting CMO with senior marketer status at Symantec, Hewlett-Packard and Accenture, to name a few. She makes an impassioned plea for more Test & Fail cultures in B2B, the unfair advantage…
Read MoreFINITE Launch Event
Tuesday 20th November was the inaugural evening for FINITE, a new community for marketers working in B2B Technology. Over the course of the next year, we plan to expand the community so that it includes more meetups, private dinners, research and conferences, with members sharing the latest insights, trends, advice and ideas to become more…
Read MoreInterview with a B2B Marketer: Hannah Voss, Fluidly.
Every month, we ask a Marketer in B2B Tech the questions you may have been asking yourself. Today, at Finite, we talk to Hannah Voss, Growth Marketing manager at Fluidly, the fast-moving, internationally renowned, cash flow management software. She shares with us how she started out, her technology stack at Fluidly, and why she hates…
Read MoreInterview with a B2B Marketer: Harry Lancaster, Bibblio
At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many more insights like this. Every month we aim to ask a Senior Marketer…
Read MoreInterview with a B2B Marketer: Ali Galan, iZettle
Ali Galan, is a Social Media Specialist in tasked with handling iZettle social accounts across 12 markets. iZettle is a fast-growing payments provider for Independent companies. Founded in 2010, their vision is to simplify and democratize payments. Tell us about your role at iZettle? So my role as the global social specialist involves a real mix of…
Read MoreFirst Meetup for FINITE: Registration now open
Yes, it’s time. We are super excited to announce that registration is now open for our first ever meetup as FINITE: The community for B2B Tech Marketers. Registration is now open, and you can sign up, here. Why Should I Attend? If you work in B2B marketing within the technology sector and want to hear about…
Read MoreJoin our Meetup!
At FINITE, we believe that the best communities are the ones that mix between online, and the real world. Therefore, as well as this dedication to creating the most valuable knowledge hub for B2B Marketers in the technology and software space, here on FINITE, we’ve created a private community and meetup for client-side marketers. Our…
Read MoreHow to define clear website user journeys for B2B Tech Companies
What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…
Read MoreB2B or B2H? Humanising technology marketing
For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based marketing strategy built exclusively around Facebook. For every B2B marketer that tells me their ‘brand’ isn’t important, I can show them the case study of…
Read MoreRecent Podcasts
Podcast: Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle
Podcast: Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
Podcast: How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC
Podcast: Marketing an AI product with Ben Slater, SVP Marketing at Beamery
Podcast: Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap
Events
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!
Celebrating 3 years of the FINITE B2B marketing podcast!