FINITE Discussion: Content marketing for B2B tech marketers
Content marketing is a vital part of a successful B2B marketing strategy. So, join us on the 27th of August at 14.00 for a packed hour discussing strategies to identifying key objectives and purpose of content for your B2B company, look at how to use content to build your B2B brand, weigh the impact of…
Read MorePodcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge
Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform. Gustaf sat down with FINITE podcast host Alex to explore how this…
Read MoreHere’s what happened: Sales & marketing alignment for B2B tech marketers
On the 28th of July we hosted #4 of our webinar & discussion series. This time, focused on a topic that has come up in most previous webinars & is often the key talking point during the small, roundtable FINITE member discussions: Sales & marketing alignment. So we figured to give the topic the attention…
Read MorePodcast: Demand Generation for B2B Tech Growth with Clemens Deimann
In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies. This episode covers:…
Read MoreFINITE Discussion: Sales & marketing alignment for B2B tech marketers
It’s time for instalment #4 of the FINITE webinar & discussion series: For this episode, we have x2 senior marketing leaders & x2 senior sales leaders talking all things marketing & sales alignment – we’re expecting a little friendly debate on the day! 28th of July at 11.00 BST – save the date! On the…
Read MorePodcast: Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway
Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu’s day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. This episode…
Read MoreHere’s what happened: Demand Generation for B2B tech marketers
Again huge thanks to all our speakers who joined on Tuesday and shared their expertise! We kicked off the webinar with a first case study by Tom Whiley, Head of Demand Generation, at e-days Absence Management giving us an insight into how to build a demand generation function from scratch having previously done so himself…
Read MorePodcast: The future CMO role with Pete Rawlinson, CMO at Workvivo
Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both sides of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few. Pete is now CMO at Workvivo, an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete…
Read MorePodcast: Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk
Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian’s brain on his perspective on marketing after raising a Series A, given this…
Read MoreWebinar: Demand generation for B2B tech marketers
As always, we’re excited to announce our next webinar! Demand generation for B2B tech marketers. The webinar will take place at 11.00am BST on the 30th of June 2020 Demand generation is a key part of driving growth for B2B technology companies. In this webinar we will begin with two case studies, the first focused…
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Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline