Launching the FINITE Slack Community!
When COVID-19 first struck I was a bit sad for FINITE, and all the work put in as well as the excitement building in our community for our upcoming events. I started FINITE because I saw that marketing teams in B2B tech companies are often small, isolated, and navigating a sea of uncertainty. Isolation and…
Read MorePodcast: SEO for B2B SaaS companies with Steve Toth, SEO Manager at FreshBooks
Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure. Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve’s approach to SEO along with how SEO works at…
Read MorePodcast: Psychology of Marketing with Steve Mann, CMO, ThetaRay
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode of FINITE, we sat down with Steve…
Read MoreFINITE Webinar: SEO | Tuesday 31st March 2020 | 18.00 GMT
We’re (still!) excited to launch our first event of 2020: SEO for B2B tech marketers – A webinar Given the recent COVID-19 developments, you won’t be surprised to hear that we will be moving our ‘SEO for B2B tech marketers’ event (on the 31 March) into an online webinar format. While it is a shame…
Read MorePodcast: Sales enablement for B2B tech companies with Nicole Lindenbaum, Marketing VP at Teampay
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode Alex sat down with Nicole Lindenbaum, VP Marketing at…
Read MorePodcast: Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF
John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits. Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content…
Read MoreFINITE CMOs Roundtable Dinner – 16th October 2019, Soho House
We’re looking forward to hosting an upcoming FINITE CMOs roundtable dinner on Wednesday October 16th. Hosted in the private Red dining room at Soho House Greek Street, the evening will bring together no more than 10 CMOs and senior marketers from leading B2B technology & SaaS companies for a private roundtable dinner around trends and…
Read MoreFINITE: 24th September, sponsored by LinkedIn
With our new sponsor…LinkedIn After a Summer hiatus, we’re pleased to announce that we have a date, and a new venue for the September edition of FINITE, which will be hosted and sponsored by LinkedIn in their new London offices, on Tuesday 24th Sept. LinkedIn is very kindly offering us the use of their new…
Read MorePodcast: Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify
Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software. Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify. This episode…
Read MorePodcast: ‘Account Based Targeting’ with Ashley Kessler, Calabrio
Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer experience intelligence. Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline