Podcast: Optimise the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
Nick Roberts is the Marketing Director of Global App Testing, an innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps, and other digital platforms.
Read MoreHere’s what happened: SEO for B2B tech marketers
After a few test runs with the FINITE team internally, at 18.00 on the 31st of March 2020, we live streamed our first webinar: SEO for B2B tech marketers. Here’s what happened: The webinar kicked-off with a fantastic presentation from Kerstin, SEO Digital Marketing Manager at Tide. Kerstin’s presented on ‘David vs Goliath: How to succeed…
Read MorePodcast: Scaling a B2B Tech Marketing Team With Guillermo Murga, Director of Marketing at Anvyl
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode, Alex sat down with Guillermo Murga, Director…
Read MorePodcast: Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye
Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations through AI technology. Cindy has worked across a number of different B2B technology companies and has shared a some of her insights in this episode. FINITE podcast host Alex Price sat down with Cindy…
Read MoreLaunching the FINITE Slack Community!
When COVID-19 first struck I was a bit sad for FINITE, and all the work put in as well as the excitement building in our community for our upcoming events. I started FINITE because I saw that marketing teams in B2B tech companies are often small, isolated, and navigating a sea of uncertainty. Isolation and…
Read MorePodcast: SEO for B2B SaaS companies with Steve Toth, SEO Manager at FreshBooks
Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure. Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve’s approach to SEO along with how SEO works at…
Read MorePodcast: Psychology of Marketing with Steve Mann, CMO, ThetaRay
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode of FINITE, we sat down with Steve…
Read MoreFINITE Webinar: SEO | Tuesday 31st March 2020 | 18.00 GMT
We’re (still!) excited to launch our first event of 2020: SEO for B2B tech marketers – A webinar Given the recent COVID-19 developments, you won’t be surprised to hear that we will be moving our ‘SEO for B2B tech marketers’ event (on the 31 March) into an online webinar format. While it is a shame…
Read MorePodcast: Sales enablement for B2B tech companies with Nicole Lindenbaum, Marketing VP at Teampay
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode Alex sat down with Nicole Lindenbaum, VP Marketing at…
Read MorePodcast: Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF
John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits. Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content…
Read MoreRecent Podcasts
Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Podcast: Why marketing trends won’t work for you, with Jodi Norris
Podcast: How to think about marketing strategy with Colin Lewis
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline