Podcast: Balancing brand & performance marketing with Mark Walker, CRO at Attest
Mark Walker is Chief Revenue Office at Attest – a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform. Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic…
Read MorePodcast Chats: Marketing Theory with Dr Sven Molner
Intro We started the FINITE podcast in Q1 of 2019, after feedback from our community during our events. Over the last 7 months or so since we began running FINITE events, we have had some quality talks from experienced B2B marketers, and the vision for the podcast is for a wider audience of ambitious B2B…
Read MorePodcast: Digital marketing challenges with on demand CMO Oren Greenberg
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg. Oren is an experienced on demand Chief Marketing Officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects. Our host Alex Price sits down with Oren to talk about everything from…
Read MorePodcast Chats: Kartik Krishnan, Founders Factory
Intro: We started the FINITE podcast in Q1 of 2019, after feedback from our community during our events. Over the last 7 months or so since we began running FINITE events, we have had some quality talks from experienced B2B marketers, and the vision for the podcast is for a wider audience of ambitious B2B…
Read MoreFINITE: Personalisation | Tuesday 11th June | London
Sign up to our next event here… The Topic: Personalisation has been seen as the holy grail for marketers for a number of years now. Yet as our ability to track data sets and internet activity increases, high-profile data breaches and security issues has meant that there is some debate as to whether Personalisation is…
Read MorePodcast: Exploring culture as a part of marketing with Hannah Voss, Fluidly
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Hannah Voss. Hannah transitioned from B2C marketing at Post Office before joining Fluidly as Growth Marketing Manager, an intelligent AI cashflow forecasting software helping small businesses to better manage their finances. Our host Alex Price sits down with Hannah to…
Read MoreFINITE: Sales & Marketing Alignment – May 1st
When: May 1st Where: WeWork, The Bower (Old St) 207 Old St, London EC1V 9NR Hello Finiters! Our next FINITE evening is all about the sometimes painful issue of B2B Marketing and Sales Alignment. Sign up here Alignment between sales and marketing teams in B2B companies is a continuous process of growth, communication, and commitment to practicing the strategies that will…
Read MorePodcast: Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell. Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook!…
Read MorePodcast: Talking CRM with Kartik Krishnan, Founders Factory
In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies. CRM is a challenge for nearly all marketers and businesses…
Read MoreNext FINITE Meetup Announced: People/Skills/Teams
Happy New Year B2B Technology Marketers! We’ve been in hibernation mode recently but are now ready to host our next evening of networking, use cases, prosecco and pizza. Having listened to feedback after our first evening, we’ve decided that all evenings will be encapsulated with a theme. One particular strand of B2B Marketing, in which…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline