Events Archives - Page 2 of 5 - FINITE - B2B marketing events & community

February 25, 2022

Here’s what happened at our online discussion on account based experience

Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience. We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…

February 8, 2022

Upcoming event: Account-based Experience is finally coming of age: Discuss

The first FINITE online discussion of 2022 is coming up! We’ll be discussing all things Account-based Experience. Think ABX is just a buzz word? Think again… Register here!

February 2, 2022

FINITE Member Hangout: January 2022

We just had our first FINITE member hangout of 2022! FINITE member hangouts are an opportunity for B2B tech marketers to solve challenges together and learn from each other. They’re a space for great discussion about B2B tech marketing, and get our brain cogs turning towards optimum strategies. We kicked off the discussion with an…

January 18, 2022

FINITE releases new research: 2022 B2B marketing trends in tech & SaaS

B2B marketing trends in tech and SaaS in 2022

Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…

November 24, 2021

Here’s what happened: Brand vs Performance marketing in B2B tech

Brand building in B2B tech is a long-term investment that doesn’t often see results instantly. In contrast, performance marketing can leverage data and new channels for immediate lead generation. But are these quick results enough? We wanted to know! That’s why FINITE held this discussion on brand vs performance marketing, so you can find the…

October 27, 2021

Upcoming event: Brand vs performance marketing in B2B tech

Our next event topic is a common source of debate within the FINITE community, as B2B tech marketers weigh up the pros and cons of short-term performance marketing and longer-term brand marketing. With limited budgets and resources, many B2B tech marketers have to choose between the two! We’re here to help, with an online discussion…

October 15, 2021

FINITE member hangout: October 2021

We just had our October FINITE member hangout, and it was such a blast! Once again, FINITE members came together virtually to indulge our mutual passion: B2B tech marketing. After a round of introductions and a welcome from FINITE Founder Alex, we had a fantastic conversation that solved our member’s challenges and inspired deeper thought…

September 23, 2021

Here’s what happened: The journey to CMO with Robin Daniels, CMO at Matterport

Over 100 B2B tech marketers registered for our live Q&A with Robin Daniels, CMO at Matterport. They tuned in to hear Robin’s advice on strengthening a B2B tech marketing career, having goals and learning the right skills to be successful. Robin’s long and impressive career spans top tech companies like Salesforce and LinkedIn, where he…

September 8, 2021

Upcoming FINITE Event: The journey to CMO with Robin Daniels

The next FINITE event is happening soon! You’ll hear once-in-a-lifetime advice to strengthening your B2B tech marketing career with the best of the best in B2B tech, Robin Daniels. Robin landed his first tech marketing job as a product manager. Since, he’s worked at top tech companies like Veritas Technologies, Salesforce, Box and LinkedIn through…

August 26, 2021

FINITE Forum: August 2021

At our August Forum, a wonderful bunch of FINITE members came together virtually to chat about their challenges in B2B tech marketing. FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE…