February 6, 2023

Podcast: To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about – attribution! And it’s fair to say that Amrita’s perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much…

January 23, 2023

Podcast: Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

In this episode of the FINITE Podcast we’ll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We’ll be covering how content marketing fits into Thomas’s 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 2023. Once…

January 9, 2023

Podcast: Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences! Listen to the episode to learn: Find the full episode here: Once you’re done listening, find more of our B2B marketing…

December 19, 2022

Podcast: B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing.  Listen to the episode to learn: Once you’re done listening, find more of our B2B marketing podcasts here!

December 5, 2022

Podcast: B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

If you haven’t heard of IFS, they’re one of the largest and fastest-growing B2B software companies in the market, so we’re honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he’s enacted in terms of brand and demand gen, and more generally, how…

November 20, 2022

FINITE Podcast: Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. Find the full…

November 7, 2022

Podcast: Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she…

October 24, 2022

Podcast: Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth. At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she…

September 25, 2022

Podcast: An honest account of being a CMO, with Tom Furr, CMO at DISCO

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility. Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping…

September 12, 2022

Podcast: Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct. On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares…