March 20, 2023

Podcast: Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase

Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee’s love of product led growth, how PLG can vary in different companies and what PLG success looks like. List below, on Apple Podcasts or Spotify. And once you’re done listening, find more of our B2B marketing podcasts here!

March 7, 2023

Podcast: Startup to scaleup with Emma Mayer, SVP Marketing at BVNK

Join FINITE podcast host Alex Price and SVP Marketing at BVNK, Emma Mayer, as they discuss the keys to success when building marketing from scratch at a startup and why she enjoys this phase of the B2B tech growth journey so much. List on Apple Podcasts or Spotify. Listen to the full episode below, on Apple Podcasts or Spotify!…

February 20, 2023

Podcast: Growing long term demand with Carol Howley, CMO at Exclaimer

Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer, Carol Howley, as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus on revenue generation, not just counting leads. List on Apple Podcasts or Spotify. Listen to the full episode below, on Apple Podcasts or Spotify!…

February 6, 2023

Podcast: To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about – attribution! And it’s fair to say that Amrita’s perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much…

January 23, 2023

Podcast: Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

In this episode of the FINITE Podcast we’ll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We’ll be covering how content marketing fits into Thomas’s 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 2023. Once…

January 9, 2023

Podcast: Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences! Listen to the episode to learn: Find the full episode here: Once you’re done listening, find more of our B2B marketing…

December 19, 2022

Podcast: B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing.  Listen to the episode to learn: Once you’re done listening, find more of our B2B marketing podcasts here!

December 5, 2022

Podcast: B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

If you haven’t heard of IFS, they’re one of the largest and fastest-growing B2B software companies in the market, so we’re honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast. Oliver shares his journey at IFS so far, what changes he’s enacted in terms of brand and demand gen, and more generally, how…

November 20, 2022

FINITE Podcast: Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems. Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning. Find the full…

November 7, 2022

Podcast: Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals. On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she…