November 24, 2021

Here’s what happened: Brand vs Performance marketing in B2B tech

B2B tech marketing

Brand building in B2B tech is a long-term investment that doesn’t often see results instantly. In contrast, performance marketing can leverage data and new channels for immediate lead generation. But are these quick results enough? We wanted to know! That’s why FINITE held this discussion on brand vs performance marketing, so you can find the…

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July 22, 2021

Here’s what happened: Social media for B2B tech marketers

B2B social media panel

FINITE have just watched a fantastic group of social media experts discuss their deep insights into generating an effective social media strategy.   A big thank you to our amazing B2B social media experts: Katy Howell, CEO at immediate future John Rocker, Social Media Manager at Dynatrace McCall Turner, Social Media Marketing Specialist at Miro Grace…

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July 7, 2021

FINITE Discussion: Social media for B2B tech marketers

Social media for B2B tech marketers

The next FINITE online discussion is coming up! Our panel of experts will discuss their deep considerations of social media that result in more effective SaaS/tech marketing strategies. The discussion is happening on the 21st of July at 08.00 PT | 11.00 ET | 16.00 BST | 18.00 IT. The panel will dive into humanisation,…

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March 18, 2021

Here’s what happened: Attribution for B2B tech marketers

B2B marketing attribution online discussion

This month, we had the very first FINITE online discussion of 2021. We got two experts on B2B marketing attribution to go through what it is, how to use it and the key attribution models. In our 2021 B2B tech marketing trends and predictions research report, we found that 39.6% of B2B tech marketers think…

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February 26, 2021

FINITE Discussion: Attribution for B2B tech marketers

Online discussion: Attribution for B2B tech marketers

The first FINITE online discussion of the year is coming up soon! Marketing attribution for B2B tech marketers Date and time: 17th March 16.00 – 16.50 GMT / 12.00 ET / 09.00 PT  Register here. Last year, we released a research report diving into the trends and challenges of B2B tech marketers in 2021. We…

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November 20, 2020

Here’s what happened: ABM for B2B tech marketers

ABM discussion screenshot of panellists

For the FINITE online discussion this month, we gathered some ABM experts in B2B tech firms to discuss all things account-based marketing!  ABM is a hot topic for B2B in 2020, as it’s the perfect fit for lengthy buyer journeys and complex decision making units. It’s been around for decades, but technology and access to…

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October 9, 2020

Here’s what happened: Marketing operations for B2B tech marketers

a screenshot of the panellists in the marketing operations online discussion

On the 8th of October, we held the 6th edition of our online discussion series with a panel of marketing operations experts from leading B2B tech companies. We were joined by: Matthieu Baril, Marketing Operations Manager at Causeway Darrell Alfonso, Global Marketing Operations Manager at AmazonMaggie Butler, Senior Solutions Marketing Manager at Hubspot Rhys Priestman, Director, Marketing Operations at Enstoa…

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September 24, 2020

FINITE Discussion: Marketing operations for B2B tech marketers

B2B marketing operations

Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application. Save the date! – 8th October 15:00 BST In this online discussion we have four…

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September 2, 2020

Here’s what happened: Content marketing for B2B tech marketers

B2B Marketing Webinar

On the 27th of August, we hosted the 5th edition of our online discussion series. We had a phenomenal panel of female leaders in content marketing within the B2B tech space. To begin, we had a presentation from Yvette Essen, Head of Content and Communications, who described her content marketing strategy at CyberCube. Yvette shared…

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August 17, 2020

FINITE Discussion: Content marketing for B2B tech marketers

FINITE feature image for next online discussion on content marketing for b2b tech marketers

Content marketing is a vital part of a successful B2B marketing strategy. So, join us on the 27th of August at 14.00 for a packed hour discussing strategies to identifying key objectives and purpose of content for your B2B company, look at how to use content to build your B2B brand, weigh the impact of…

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