Podcast: Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital. In this episode of the FINITE Podcast, we talked to Jaime Punishill, CMO at Lionbridge, where he undertook a digital transformation upon starting….
Read MoreHR Tech Interview: Customer advocacy marketing with Jon Ashley, Head of Global Customer Advocacy at Sage
Customer advocacy is an increasingly popular marketing strategy that leverages existing loyal customers to drive business growth. In this edition of the FINITE HR Tech Interview Series, we talked to Jon Ashley, Head of Global Customer Advocacy at Sage. Sage is the global market leader for cloud technology to support finances, operations, and people. This…
Read MoreThe 10 best B2B marketing podcasts
We’re here to inspire you with the 10 best B2B marketing podcasts that will expand your skill set and enhance your career. As a connector to world-class marketing leaders, podcasts will enable you to keep up with B2B marketing trends, learn new skills and hear advice from experienced B2B marketing leaders. You might even be…
Read MorePodcast: B2B marketing growth from a VC’s perspective with Arthur Nobel, Principal at Knight Capital
A VC’s perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment. On this episode…
Read MorePodcast: Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre
On this episode of the FINITE B2B Marketing Podcast, you’ll learn more about marketing through an acquisition. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing during an acquisition based on his first hand experience. We interview Jason Bradwell to explore this niche and interesting subject….
Read MoreHR Tech Interview: Build & manage an HR Tech marketing strategy with Kristina Martic, Head of Digital Marketing at Semos Cloud
The first edition of the FINITE HR Tech Interview Series will help you strengthen your understanding of HR Tech, and learn step-by-step how to build and manage an HR Tech marketing strategy from nothing. HR Tech businesses require a specialised marketing strategy to be successful, as it targets a large but varied market. HR Tech…
Read MorePodcast: Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk
Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market. In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect. Listen to the…
Read MorePodcast: Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot
On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound media engine for your B2B technology company. An inbound engine will make use of content to reach and influence your target market. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran…
Read MoreFINITE FinTech Interview Series: Innovative trajectories in B2B FinTech marketing
At the outbreak of Covid, it is fair to say that the majority of businesses were compelled to rethink the business proposition they had planned for 2020. In FinTech, many marketers saw it as an opportunity to pivot their proposition, and explore new avenues for innovation and revenue. In this FINITE FinTech Interview, we talked…
Read MorePodcast: The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was…
Read MoreRecent Podcasts
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Podcast: Why marketing trends won’t work for you, with Jodi Norris
Podcast: How to think about marketing strategy with Colin Lewis
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline