Podcast: Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast,…
Read MoreMeet our FINITE Ambassador Kylie Whitehead: Expert in content and messaging in B2B tech marketing
After two exciting years of the FINITE community, it’s time to champion our members – The passionate, involved and generous B2B tech marketers who are a staple of the FINITE community. They’re the ones giving advice, sharing feedback and supporting other members wherever they can. What’s more, they’re experts in B2B tech and SaaS marketing,…
Read MoreYay! We’re so glad you’re still interested in FINITE
You’re on our email list again! Dive back into FINITE by reading our new report on B2B tech and SaaS marketing budgets in 2022
Read MoreNew FINITE research reveals how a volatile economic climate is impacting marketing budgets in B2B tech & SaaS organisations in 2022
Our new research finds one third of B2B tech and SaaS companies have reduced their marketing budgets in response to the changing economic climate in 2022. We surveyed members of our FINITE community to learn how an uncertain economy is impacting B2B tech and SaaS marketing budgets, and how these budgets might be affected in…
Read MoreFINITE Fest session: Building and consolidating a MarTech stack for scale
Amongst FINITE members – B2B marketers in tech and SaaS – a common challenge is choosing, evaluating and consolidating a MarTech stack. Not just one that keeps marketing operations and processes smooth, but one that helps to grow a business and scale revenue. That’s why at FINITE Fest, our annual virtual conference, we held a…
Read MorePodcast: Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is. On this FINITE Podcast, Jesus Requena, VP Growth Marketing at Figma, shares how reducing customer churn is, yes, about recapturing the interest of waning users, but also about acquiring the right users in the first place….
Read MorePodcast: Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
Blair Josephs Jansen’s career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought her B2C storytelling mindset, and now wants to redefine the standard of branding in our very serious, jargon-filled industry. On this FINITE…
Read MoreFINITE Fest session: Creative solutions for tackling digital fatigue
FINITE Fest 2022 was the one-day, virtual conference with content, guests and talking points specifically focussed on B2B marketing in tech and SaaS. As well as other key trends and challenges in the industry, hundreds of attendees tuned in to a panel on creative solutions for tackling digital fatigue. If digital fatigue is a challenge…
Read MoreFINITE Fest session: Balancing the quality and quantity of B2B marketing
On May 17th 2022, hundreds of B2B tech marketers gathered virtually at FINITE Fest: Our annual conference addressing B2B tech marketing challenges and trends. They watched 12 sessions with world-leading marketers to expand their skill-sets, get inspired and grow in their careers. One of these sessions was on balancing the quality and quantity of B2B…
Read MoreFINITE Fest session: Beat the boring of B2B tech branding
Translating the effectiveness of a complex B2B solution is a necessity, but if done in a certain way it can induce yawns from your audience. The brand panel at FINITE Fest 2022 discussed key areas of brand marketing, including how to emotionally engage a business audience, whether the key is in the out-of-the-box ideas, how…
Read MoreRecent Podcasts
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital
Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!