FINITE FinTech Interview Series: Implementing MarTech
Technology is an unavoidable element in any modern marketing strategy, and for good reason! MarTech is key to operating in a digital marketplace, as it allows marketers to gain consumer insights, automate their processes and reach prospects on a personal level. In this edition of the FINITE FinTech Interview Series we talked to Sonia Dorais,…
Read MoreHere’s what happened: ABM for B2B tech marketers
For the FINITE online discussion this month, we gathered some ABM experts in B2B tech firms to discuss all things account-based marketing! ABM is a hot topic for B2B in 2020, as it’s the perfect fit for lengthy buyer journeys and complex decision making units. It’s been around for decades, but technology and access to…
Read MorePodcast: Product-market fit is a broken concept with Rand Fishkin
Rand Fishkin is the Founder of SparkToro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder. Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just…
Read MoreFINITE FinTech Interview Series: Launching a FinTech Product Into New B2B Markets
Launching a FinTech product into new B2B markets is an exciting process that requires an ambitious marketing strategy. Laurel Wolfe, VP of Marketing at Klarna, has plenty of experience in launching FinTech products into new B2B markets with proven success. Laurel gave us incredible insight into how she approaches this task, with reference to her…
Read MoreFINITE Discussion: ABM for B2B tech marketers
We’re super excited to officially announce the next FINITE online discussion topic: ABM for B2B tech marketers! We noticed ABM popping up frequently on the FINITE Slack group, and so decided to make ABM the centre of the discussion this time around. Date and time: 19th of November, 15.00-15.50 GMT The enterprise B2B tech buyer journey has…
Read MorePodcast: The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun
FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers. Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software. This episode covers: Nick’s background in marketing and the…
Read MoreFINITE FinTech Interview Series: Product and Marketing Team Alignment with Courteney Way
Courteney is the Marketing Director at Funding Options, a technology company that searches the market to help businesses find the right funding options for their situation. Given her experience, Courteney has discussed the challenges and marks of success for aligning a Product team with a Marketing Team. The interview covers: How Product teams and Marketing…
Read MorePodcast: Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye
In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it’s…
Read MoreOctober FINITE Forum
Earlier this month, FINITE once again hosted an informal call for our members – the FINITE Forum. These calls are a chance for our members to meet each other, get an outside opinion on a campaign idea, discuss any challenges, and/or to network. On a Thursday afternoon, we were joined by members from across UK,…
Read MoreFINITE FinTech Interview series: Aligning B2B marketing strategy and company values with Patrick Degenhardt
Patrick is the Head of Marketing at Everledger, a B2B technology company helping businesses surface and converge asset information, using a symphony of secure technologies including blockchain, AI, and IoT. In his interview, Patrick shared his breadth of knowledge in aligning company values with a marketing strategy. The interview covers: Practical steps to determine company…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline