Podcast: B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values aren’t aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge – to uptake and to get buy-in for. On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us…
Read MoreMeet our FINITE Ambassador Ana Williams: Expert in demand generation for small-medium B2B tech & SaaS organisations
Introducing Ana Williams, one of six FINITE Ambassadors representing key topics in B2B tech and SaaS marketing. Our FINITE Ambassadors are set to support FINITE members, run events and pave the way for their chosen specialisms. As Global Director, Growth Marketing at Airship, Ana has a very busy schedule, so we’re so grateful to her…
Read MoreFINITE Fest session: Thought leadership in B2B tech marketing with Ashley Faus, Content Strategy Lead at Atlassian
One of the most well-received sessions at FINITE Fest 2022 was a presentation by Ashley Faus, Content Strategy Lead at Atlassian, on thought leadership in B2B tech marketing. This comes as no surprise when one of the biggest trends in the industry this year is leveraging employees to grow a brand. Whether that’s leveraging deeply…
Read MoreMeet our FINITE Ambassador Siddharth Asokan: Expert in B2B tech and SaaS branding
The launch of our FINITE Ambassadors marks a celebration of the FINITE community member-wide. In championing our talented cohort of experienced B2B tech and SaaS marketing leaders, we can offer more support, value and opportunities to the community. That’s why we want to introduce you to Siddharth Asokan, CMO at Softwire and expert in B2B…
Read MoreThe 10 most-listened FINITE B2B marketing podcasts
With over 100 episodes in two years, it’s safe to say the FINITE B2B Marketing Podcast is a treasure trove of marketing insights for B2B marketers in tech and SaaS. The main aim of the series is to provide valuable, tangible advice that listeners can implement in their own strategies as soon as they hear…
Read MorePodcast: Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people. On this FINITE Podcast,…
Read MoreMeet our FINITE Ambassador Kylie Whitehead: Expert in content and messaging in B2B tech marketing
After two exciting years of the FINITE community, it’s time to champion our members – The passionate, involved and generous B2B tech marketers who are a staple of the FINITE community. They’re the ones giving advice, sharing feedback and supporting other members wherever they can. What’s more, they’re experts in B2B tech and SaaS marketing,…
Read MoreYay! We’re so glad you’re still interested in FINITE
You’re on our email list again! Dive back into FINITE by reading our new report on B2B tech and SaaS marketing budgets in 2022
Read MoreNew FINITE research reveals how a volatile economic climate is impacting marketing budgets in B2B tech & SaaS organisations in 2022
Our new research finds one third of B2B tech and SaaS companies have reduced their marketing budgets in response to the changing economic climate in 2022. We surveyed members of our FINITE community to learn how an uncertain economy is impacting B2B tech and SaaS marketing budgets, and how these budgets might be affected in…
Read MoreFINITE Fest session: Building and consolidating a MarTech stack for scale
Amongst FINITE members – B2B marketers in tech and SaaS – a common challenge is choosing, evaluating and consolidating a MarTech stack. Not just one that keeps marketing operations and processes smooth, but one that helps to grow a business and scale revenue. That’s why at FINITE Fest, our annual virtual conference, we held a…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline