Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
The FINITE community once again got together to share insights and level-up their marketing. This time, we wanted to tackle an analytics challenge that helps our members measure their activity. The FINITE community is the private, global community for B2B marketers in technology and SaaS companies. This event was produced in collaboration with Clarity, the…
Read MoreAll Things MarTech: How B2B marketers can leverage the latest MarTech trends for ROI
Philippe Ruttens has been a FINITE member for years and regular contributor to the Revenue Marketing Alliance & other communities. He is currently CMO at Tyk and B2B revenue marketeer specialising in ROI, ABM, pipeline & team transformation. Philippe joined Jodi on the FINITE Podcast to share his 30-year B2B learnings & recommendations to help…
Read MoreNew Research: The FINITE community is gearing up for post-summer crunch time
As the summer season kicks off, the B2B tech marketing community is ready to embrace their high lead gen targets after a slow start to 2024. With 85% of FINITE members setting more ambitious lead-gen goals in 2024, and the majority seeing low results from their channels so far, we need to connect, share, learn,…
Read MoreKey Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
When you gather ten B2B marketers on a single call, magic unfolds. Specifically, B2B tech marketing magic. This month, our focus was on ‘cutting through the noise’—a daunting task in a market oversaturated and driven by growth-led venture capital. Marketers are in a fierce competition for the limelight, vying for the top advertising spots. Yet,…
Read MoreNo demand without brand: A conversation with Exclaimer CMO Carol Howley
FINITE sat down with esteemed tech CMO, Carol Howley, to discuss the changing B2B climate and the role of brand to defend against the collapse of traditional B2B funnels. Read the interview to learn: How significant is the role of brand activation in the current market climate, especially as more buyers conduct their own research…
Read MoreREPORT: 2023 B2B marketing trends in tech & SaaS
Our annual report on B2B tech marketing trends is here, and this time we’ve got some fascinating insights into the industry that will inspire our members’ and B2B tech marketers’ strategies beyond. Highlight findings from the report include: The report also covers MarTech tools, brand marketing, attribution, budgets and feelings towards marketing in 2023 (Hint:…
Read MoreInterview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for lead generation, customer retention and account expansion, but what role can ABM play in a partnership programme? We interviewed Rob Reynolds, Head of Marketing GSI & EMEA indirect channel at Verizon,…
Read MoreNotes on content and messaging for B2B tech from our FINITE Ambassador Forum with Kylie Whitehead
The FINITE Forum on content and messaging for B2B tech companies was filled with top tips for any marketer looking to start or expand on their content strategy. As we know, in B2B marketing, if you’re not at the top of Google search for your target keywords, you’re not generating critical inbound traffic that can…
Read MoreChallenges in brand marketing, from our FINITE Ambassador Forum with Siddharth Asokan
Our FINITE Ambassador Forum on brand marketing in B2B technology companies was led by Siddharth Asokan, experienced marketing leader and CMO. A group of fantastic senior marketers attended, and as a whole the group’s conversation resulted in some fantastic tactics, solutions and ways of thinking about brand marketing. We don’t want to keep these to…
Read MoreThe fundamentals of ABM, from our FINITE Ambassador Forum with Kartik Krishnan
September 2022 is the month of our FINITE Ambassador Forums! What does that mean? We’ve gathered a cohort of some of our most active and valued FINITE members, who also happen to be experts in various fields of B2B technology marketing! From demand gen, content and messaging to brand marketing and analytics, our Ambassadors know…
Read MoreRecent Podcasts
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline