FINITE releases new research: 2022 B2B marketing trends in tech & SaaS
Each year, we ask our FINITE members to fill in a survey about how their B2B tech marketing has gone in the past 12 months, what it looks like now, and where they think it will go in the next year. With these responses, we were able to get a wide-lens view of B2B marketing…
Read MoreNew research on ABM: What’s moving us forward and what’s holding us back?
We’ve released new research on ABM, to understand the key factors of ABM success, in partnership with The Marketing Practice. As marketers ramp up their ABM efforts to secure the results so often talked about in the B2B tech marketing community, we thought it was important to learn how to set up an ABM programme…
Read MoreYay! We’re so glad you’re still interested in FINITE!
It’s great that you still want to be a part of FINITE! We’ve put together a little roundup of everything that’s been happening at FINITE and what’s coming up soon, so you don’t miss out on a thing. Who are the other FINITE members? Since it’s conception, FINITE has grown to over 2200 B2B tech…
Read MoreUpcoming event: Brand vs performance marketing in B2B tech
Our next event topic is a common source of debate within the FINITE community, as B2B tech marketers weigh up the pros and cons of short-term performance marketing and longer-term brand marketing. With limited budgets and resources, many B2B tech marketers have to choose between the two! We’re here to help, with an online discussion…
Read MorePodcast: How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau
Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy. On this episode of the FINITE Podcast, Alex sat down with Chris…
Read MorePodcast: Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep
We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion…
Read MoreFINITE member hangout: October 2021
We just had our October FINITE member hangout, and it was such a blast! Once again, FINITE members came together virtually to indulge our mutual passion: B2B tech marketing. After a round of introductions and a welcome from FINITE Founder Alex, we had a fantastic conversation that solved our member’s challenges and inspired deeper thought…
Read MorePodcast: How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce
Salesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE Podcast episode, we got the inside scoop as to why it has been made and how, with the VP and CMO, APAC at Salesforce, Leandro Perez. Leandro shares…
Read MorePodcast: There’s no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot
On this episode, we’re not a B2B marketing podcast. Instead, we’re a marketing podcast. Why? Our guest, David Fallarme, doesn’t believe in the distinction between B2B and B2C marketing. Listen to the episode to learn David’s preference for dividing marketing into more useful types. He discusses what the gap between B2B and B2C looks like within…
Read MorePodcast: Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit
Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you’ll gain a scope of the ‘big data’ landscape, and you’ll learn how you can enhance your marketing automation…
Read MoreRecent Podcasts
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital
Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!