Podcast: ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2
With the ABM craze going on at the moment in B2B tech, we thought it was time to bust some ABM myths that have been brewing as more and more marketers take on this approach. On the episode of the FINITE Podcast, we spoke to Zoe Hominick, Head of Business Marketing and CEX, Business Division at O2, who…
Read MorePodcast: How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian
People don’t trust brands anymore, they trust people, especially when making large decisions on behalf of a company. That’s why in B2B marketing, thought leadership plays an important role in a content strategy. On this episode of the FINITE Podcast, we hear from Ashley Faus, Content Strategy Lead at Atlassian – a global tech company that owns work…
Read MorePodcast: Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
If you hadn’t heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale. Tyler knows that video marketing is the future of content, and explains how video can help emotionally engage B2B buyers and speeds up…
Read MoreInsights from the attribution panel discussion for B2B tech marketers
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our marketing attribution panel, our expert panel revealed their tips on…
Read MorePodcast: Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you’ll hear from an expert entrenched in the world of marketing technology, Julien Decot, Snr Director of Marketing Partnerships at Facebook. Julien has an incredible take on the role of technology in B2B marketing,…
Read MoreHere’s what happened: Social media for B2B tech marketers
FINITE have just watched a fantastic group of social media experts discuss their deep insights into generating an effective social media strategy. A big thank you to our amazing B2B social media experts: Katy Howell, CEO at immediate future John Rocker, Social Media Manager at Dynatrace McCall Turner, Social Media Marketing Specialist at Miro Grace…
Read MorePodcast: Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster
With the need for constant ROI measurement and performance tracking, brand marketing can be put on the B2B back burner, even though it generates long term results. Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growth SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on…
Read MorePodcast: Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
Product marketing and positioning is about finding context. You should look at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this episode of the FINITE Podcast, learn from renowned product marketer Vakis Rigas, VP Marketing at Shypple. At the time of recording, Vakis was Head of Product Marketing at Typeform…
Read MoreFINITE Discussion: Social media for B2B tech marketers
The next FINITE online discussion is coming up! Our panel of experts will discuss their deep considerations of social media that result in more effective SaaS/tech marketing strategies. The discussion is happening on the 21st of July at 08.00 PT | 11.00 ET | 16.00 BST | 18.00 IT. The panel will dive into humanisation,…
Read MorePodcast: How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Due to enhancements in MarTech, customer experience (CX) data collection is highly achievable. It gives you insights into brand perception, what customers do and don’t like about your products and how you can improve your B2B marketing to retain their loyalty. On this episode of the FINITE Podcast hear from Keith Povey, Director of Marketing at Feefo,…
Read MoreRecent Podcasts
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital
Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!