May 30, 2022

Podcast: Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers. On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to…

May 16, 2022

Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies,…

May 2, 2022

Podcast: Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you’ll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.Adam has scaled a…

April 25, 2022

Podcast: Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamification and promotion of…

April 11, 2022

Podcast: Educating a B2B market with Jed Corenthal, CMO at Phenix

For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you’re talking about when you describe what you offer.  In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix. If you haven’t…

April 4, 2022

Podcast: Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

It’s an exciting time to be in marketing, when we’re navigating this new world of normalised hybrid and remote work, meeting through screens and never having been in the same room as someone you’ve worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology…

March 28, 2022

Podcast: 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

If you’re sick of the same-old when it comes to your own B2B tech marketing strategy, you’ll probably want to adopt Patrick Ward’s marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick – who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass – shares his advice on beating boring, stale marketing….