October 28, 2020

FINITE FinTech Interview Series: Product and Marketing Team Alignment with Courteney Way

B2B Fintech interview

Courteney is the Marketing Director at Funding Options, a technology company that searches the market to help businesses find the right funding options for their situation. Given her experience, Courteney has discussed the challenges and marks of success for aligning a Product team with a Marketing Team. The interview covers: How Product teams and Marketing…

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October 19, 2020

Podcast: Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye

B2B marketing podcast

In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye. Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it’s…

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October 16, 2020

October FINITE Forum

B2B marketing event

Earlier this month, FINITE once again hosted an informal call for our members – the FINITE Forum. These calls are a chance for our members to meet each other, get an outside opinion on a campaign idea, discuss any challenges, and/or to network. On a Thursday afternoon, we were joined by members from across UK,…

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October 12, 2020

FINITE FinTech Interview series: Aligning B2B marketing strategy and company values with Patrick Degenhardt

FinTech Interview

Patrick is the Head of Marketing at Everledger, a B2B technology company helping businesses surface and converge asset information, using a symphony of secure technologies including blockchain, AI, and IoT. In his interview, Patrick shared his breadth of knowledge in aligning company values with a marketing strategy. The interview covers: Practical steps to determine company…

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October 9, 2020

Here’s what happened: Marketing operations for B2B tech marketers

a screenshot of the panellists in the marketing operations online discussion

On the 8th of October, we held the 6th edition of our online discussion series with a panel of marketing operations experts from leading B2B tech companies. We were joined by: Matthieu Baril, Marketing Operations Manager at Causeway Darrell Alfonso, Global Marketing Operations Manager at AmazonMaggie Butler, Senior Solutions Marketing Manager at Hubspot Rhys Priestman, Director, Marketing Operations at Enstoa…

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October 6, 2020

Podcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

Mary Ellen

Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…

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October 1, 2020

Press Release: research in B2B content marketing

Infographics from the FINITE b2b content marketing research report

FINITE, the global B2B technology marketing community has today announced the release of new research in B2B content marketing, delivered in partnership with B2B technology digital marketing agency 93x.  The report found that confidence is high for B2B marketers when it comes to content marketing. Yet the challenge is to produce enough content, reach the…

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September 24, 2020

FINITE Discussion: Marketing operations for B2B tech marketers

B2B marketing operations

Although the Marketing Operations function is no longer new, its growth rate and importance has surged. The increasing amount of data has spurred the rise in tech and MarTech, with a focus now firmly placed on data quality and application. Save the date! – 8th October 15:00 BST In this online discussion we have four…

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September 21, 2020

Podcast: The B2B Marketing Objectivity Trap with Rory Sutherland

B2B marketing podcast

Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…

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September 7, 2020

Podcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer

B2B markting podcast

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…

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