Podcast: Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably
Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps. Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing…
Read MoreWebinar: Marketing automation for B2B tech marketers
After our first successfully webinar launch on the 31st of March, were super excited to announce that our second edition is coming to you next week! The key focus this time? Marketing automation! Register here and tune in at 18.00 BST on the 19th of May 2020 for a panel discussion focused on marketing automation…
Read MorePodcast: Scaling a word of mouth engine with Oli Bridge, Head of Marketing & Growth at Bonjoro
Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos. FINITE podcast host Alex Price sat down with Oli to explore his role as Head of Marketing and Growth at Bonjoro. The discussion focused on Oli’s innovative approach to growth, away from the ‘traditional’…
Read MorePodcast: Positioning for B2B tech companies in uncertain times with April Dunford
April Dunford is a positioning consultant, entrepreneur, speaker, board member, angel investor and advisor. Her expertise built on 25 years as an executive in 7 successful startups & 3 global tech giants. April is currently working with B2B technology businesses to help them position innovative products in a way that customers intuitively understand. For this…
Read MorePodcast: Optimise the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
Nick Roberts is the Marketing Director of Global App Testing, an innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps, and other digital platforms.
Read MoreHere’s what happened: SEO for B2B tech marketers
After a few test runs with the FINITE team internally, at 18.00 on the 31st of March 2020, we live streamed our first webinar: SEO for B2B tech marketers. Here’s what happened: The webinar kicked-off with a fantastic presentation from Kerstin, SEO Digital Marketing Manager at Tide. Kerstin’s presented on ‘David vs Goliath: How to succeed…
Read MorePodcast: Scaling a B2B Tech Marketing Team With Guillermo Murga, Director of Marketing at Anvyl
Since the start of the FINITE podcast in 2019, we’ve had inspiring B2B marketing practitioners across the technology industry discuss truly exciting topics and share their pearls of wisdom. From sales & marketing alignment and enablement, to ABM, personalisation, and the value of marketing theory. For this episode, Alex sat down with Guillermo Murga, Director…
Read MorePodcast: Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye
Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations through AI technology. Cindy has worked across a number of different B2B technology companies and has shared a some of her insights in this episode. FINITE podcast host Alex Price sat down with Cindy…
Read MoreLaunching the FINITE Slack Community!
When COVID-19 first struck I was a bit sad for FINITE, and all the work put in as well as the excitement building in our community for our upcoming events. I started FINITE because I saw that marketing teams in B2B tech companies are often small, isolated, and navigating a sea of uncertainty. Isolation and…
Read MorePodcast: SEO for B2B SaaS companies with Steve Toth, SEO Manager at FreshBooks
Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure. Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve’s approach to SEO along with how SEO works at…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline