September 4, 2023

Podcast: How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can…

August 28, 2023

Podcast: Marketing an AI product with Ben Slater, SVP Marketing at Beamery

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration.  Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT.  Listen to learn: …

August 21, 2023

Podcast: Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation’s success. This episode of the FINITE Podcast features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can’t get off the ground without immense trust from their…

August 7, 2023

Podcast: Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

This FINITE Podcast episode is for those high-level thinkers – those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We’re joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead…

July 31, 2023

Podcast: How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

Marketing and product, product and marketing. Two peas in the same pod… ideally!  Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they’ve built their product by aligning it with their brand, and most importantly, their audience….

July 17, 2023

Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

You’ve heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his unexpected, and highly fruitful, B2B tactics. As we recorded the episode at The Next Web Conference, where the theme was ‘Reclaim the…

July 10, 2023

Podcast: Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies. The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a…

June 26, 2023

Podcast: The future of search in B2B marketing with Kate Cox, CMO at BrightBid

Kate Cox, CMO at BrightBid,  believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it. Listen to learn her tips for…

June 12, 2023

Podcast: How to utilise ABM roundtables for B2B SaaS growth

Roundtables are the perfect tactic to add value across the customer lifecycle. You just can’t replicate such quality conversation and deep connections in any other event format. On this FINITE Podcast episode, Sarah McCredie, Director of Product Marketing at Recurly, outlines her approach to roundtables – Who to invite, where to host and what to talk about….