Podcast: Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you’ll hear from an expert entrenched in the world of marketing technology, Julien Decot, Snr Director of Marketing Partnerships at Facebook. Julien has an incredible take on the role of technology in B2B marketing,…
Read MoreHere’s what happened: Social media for B2B tech marketers
FINITE have just watched a fantastic group of social media experts discuss their deep insights into generating an effective social media strategy. A big thank you to our amazing B2B social media experts: Katy Howell, CEO at immediate future John Rocker, Social Media Manager at Dynatrace McCall Turner, Social Media Marketing Specialist at Miro Grace…
Read MorePodcast: Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster
With the need for constant ROI measurement and performance tracking, brand marketing can be put on the B2B back burner, even though it generates long term results. Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growth SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on…
Read MorePodcast: Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
Product marketing and positioning is about finding context. You should look at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this episode of the FINITE Podcast, learn from renowned product marketer Vakis Rigas, VP Marketing at Shypple. At the time of recording, Vakis was Head of Product Marketing at Typeform…
Read MoreFINITE Discussion: Social media for B2B tech marketers
The next FINITE online discussion is coming up! Our panel of experts will discuss their deep considerations of social media that result in more effective SaaS/tech marketing strategies. The discussion is happening on the 21st of July at 08.00 PT | 11.00 ET | 16.00 BST | 18.00 IT. The panel will dive into humanisation,…
Read MorePodcast: How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Due to enhancements in MarTech, customer experience (CX) data collection is highly achievable. It gives you insights into brand perception, what customers do and don’t like about your products and how you can improve your B2B marketing to retain their loyalty. On this episode of the FINITE Podcast hear from Keith Povey, Director of Marketing at Feefo,…
Read MoreInsights from the B2B event marketing panel discussion at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B event marketing panel, we heard from five marketing leaders…
Read MorePodcast: Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
Marketing is critical to driving growth and to help B2B businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth…
Read MoreInsights from the marketing operations panel discussion for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, event marketing and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our MOPs panel, we heard from four marketing leaders from top…
Read MoreFINITE Forum: June
At our June FINITE Forum, FINITE members across the globe came together virtually to chat about B2B tech marketing. FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE Founder Alex Price,…
Read MoreRecent Podcasts
Podcast: How to think about marketing strategy with Colin Lewis
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline