Insights from the B2B event marketing panel discussion at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B event marketing panel, we heard from five marketing leaders…
Read MorePodcast: Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

Marketing is critical to driving growth and to help B2B businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth…
Read MoreInsights from the marketing operations panel discussion for B2B tech marketers at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, event marketing and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our MOPs panel, we heard from four marketing leaders from top…
Read MoreFINITE Forum: June

At our June FINITE Forum, FINITE members across the globe came together virtually to chat about B2B tech marketing. FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE Founder Alex Price,…
Read MorePodcast: The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so…
Read MoreInsights from April Dunford’s presentation for B2B tech marketers at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends such as ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At April Dunford’s session, we learnt how to craft stories that…
Read MorePodcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…
Read MoreInsights from Rory Sutherland’s presentation for B2B tech marketers at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At Rory Sutherland’s session, we heard about the psychology of B2B decision making. This includes the avoidance of ambiguity and…
Read MorePodcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…
Read MoreInsights from the ABM panel discussion for B2B tech marketers at FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our ABM panel, we heard from five leading marketers on how…
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