Podcast: The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike
The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so…
Read MoreInsights from April Dunford’s presentation for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends such as ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At April Dunford’s session, we learnt how to craft stories that…
Read MorePodcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…
Read MoreInsights from Rory Sutherland’s presentation for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At Rory Sutherland’s session, we heard about the psychology of B2B decision making. This includes the avoidance of ambiguity and…
Read MorePodcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…
Read MoreInsights from the ABM panel discussion for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our ABM panel, we heard from five leading marketers on how…
Read MorePodcast: The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success. On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares – an end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from…
Read MoreFINITE Forum: May
We’ve just had our virtual May FINITE Forum. We were joined by early risers in the UK and France as well as FINITE members across the world in Melbourne. FINITE Forums are a chance for around 10 of our members to get together on a video call in an informal, relaxed setting. The conversation is…
Read MoreInsights from the SEO panel discussion for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like B2B SEO. Hundreds of B2B marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B SEO panel, we heard from four experts on how to optimise a website to improve…
Read MorePodcast: Why should B2B marketers be selective of their website host?
Why should you as a B2B marketer be selective of your website host? On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic – the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it’s going, and why marketers…
Read MoreRecent Podcasts
Podcast: How to think about marketing strategy with Colin Lewis
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline