Get ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers
It’s time to get ready for FINITE Fest! FINITE’s very own one-day conference, made specifically for B2B marketers in tech and SaaS. Last year, we asked members of our FINITE community what their biggest challenges were going in 2022. Now, we aim to solve these challenges by delivering impactful, tangible insights from world-leading B2B tech…
Read MoreFINITE member hangout: SEO for B2B tech and SaaS marketers
We just held the very first topic-specific FINITE member hangout, and it’s safe to say that it was a success! FINITE member hangouts are an opportunity for our members to solve their current challenges and meet other friendly B2B technology and SaaS marketers within the FINITE community. During yesterday’s chat, we were joined by SEO…
Read MorePodcast: Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage
Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You’ve got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content… the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to…
Read MoreHow the women of FINITE want to #Breakthebias this International Women’s Day
Today, on International Women’s Day (IWD), we celebrate the women of FINITE: Female B2B technology marketers thriving in a male-dominated industry, making leaps towards workplace and career-based gender equality. IWD seeks to celebrate women’s achievements, increase visibility and call out inequality, and at FINITE, we do too. One of IWD’s main objectives is to elevate…
Read MorePodcast: To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science
“Grow grow grow!” is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand. But what happens when your acquisition activities work? How much does customer loyalty impact your growth? Our guest on this episode has…
Read MorePodcast: From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd’s transition from sales-led…
Read MoreHere’s what happened at our online discussion on account based experience
Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience. We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…
Read MorePodcast: The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce’s audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie’s experience has…
Read MoreUpcoming event: Account-based Experience is finally coming of age: Discuss
The first FINITE online discussion of 2022 is coming up! We’ll be discussing all things Account-based Experience. Think ABX is just a buzz word? Think again… Register here!
Read MorePodcast: Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend
B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies’ ability to understand their website user’s habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in data privacy, and how they…
Read MoreRecent Podcasts
Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Podcast: Why marketing trends won’t work for you, with Jodi Norris
Podcast: How to think about marketing strategy with Colin Lewis
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline