Podcast: To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science
“Grow grow grow!” is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand. But what happens when your acquisition activities work? How much does customer loyalty impact your growth? Our guest on this episode has…
Read MorePodcast: From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd’s transition from sales-led…
Read MoreHere’s what happened at our online discussion on account based experience
Yesterday, we held the first FINITE event of 2022, and it was a winner! We heard from experienced ABM practitioners on the what, why, who and how of account-based experience. We’ve been hearing about ABX for a while now, with some touting its success as a hyper-mature ABM model that can be a next step…
Read MorePodcast: The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce’s audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie’s experience has…
Read MoreUpcoming event: Account-based Experience is finally coming of age: Discuss
The first FINITE online discussion of 2022 is coming up! We’ll be discussing all things Account-based Experience. Think ABX is just a buzz word? Think again… Register here!
Read MorePodcast: Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend
B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies’ ability to understand their website user’s habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in data privacy, and how they…
Read MoreFINITE Member Hangout: January 2022
We just had our first FINITE member hangout of 2022! FINITE member hangouts are an opportunity for B2B tech marketers to solve challenges together and learn from each other. They’re a space for great discussion about B2B tech marketing, and get our brain cogs turning towards optimum strategies. We kicked off the discussion with an…
Read MorePodcast: Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International
How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard. James has plenty of experience marketing disruptive products, and knows how to use partner…
Read MorePodcast: Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap
To come up with innovative ideas, we are always told to “think outside the box”. However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it’s actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can…
Read MoreTop 5 UK B2B marketing agencies in technology and SaaS
The results are in! In a recent survey, we asked FINITE members to name their favourite B2B marketing agencies, and they sure did not hold back! We received tonnes of entries, mentioning agency favourites of all shapes and sizes and all types, from creative, PR, copywriting and SEO, to all round B2B marketing superstars. We’ve…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline