Podcast: Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis
In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B…
Read MorePodcast: ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform
It’s the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with ‘the high level stuff’, like Typeform did? Paul Campillo is formerly Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should…
Read MoreNew research on ABM: What’s moving us forward and what’s holding us back?
We’ve released new research on ABM, to understand the key factors of ABM success, in partnership with The Marketing Practice. As marketers ramp up their ABM efforts to secure the results so often talked about in the B2B tech marketing community, we thought it was important to learn how to set up an ABM programme…
Read MorePodcast: Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit
Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B. On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B…
Read MorePodcast: Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic
In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast we…
Read MorePodcast: Marketing the world’s fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin
Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments, are part of the reason Hopin has a $7.75 billion valuation today. On this episode of the FINITE Podcast, he told us about his career journey…
Read MoreHere’s what happened: Brand vs Performance marketing in B2B tech
Brand building in B2B tech is a long-term investment that doesn’t often see results instantly. In contrast, performance marketing can leverage data and new channels for immediate lead generation. But are these quick results enough? We wanted to know! That’s why FINITE held this discussion on brand vs performance marketing, so you can find the…
Read MorePodcast: A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category. Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. Listen to the episode to…
Read MorePodcast: Why your customers are your best marketers with Amanda Malko, CMO at G2
Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2. On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021. Listen to the episode to learn: How does marketing work at G2? Where do marketing ops stand in a marketing…
Read MorePodcast: Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA
In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function ‘revenue marketing’ offers a solution. On this episode of the FINITE podcast, we spoke with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA. He shared his story of revenue marketing at SMBs to enterprises, and the importance of aligning marketing…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline