No demand without brand: A conversation with Exclaimer CMO Carol Howley
FINITE sat down with esteemed tech CMO, Carol Howley, to discuss the changing B2B climate and the role of brand to defend against the collapse of traditional B2B funnels. Read the interview to learn: How significant is the role of brand activation in the current market climate, especially as more buyers conduct their own research…
Read MorePodcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is…
Read MorePodcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these…
Read MorePodcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy. On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications…
Read MorePodcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future…
Read MorePodcast: Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS
This week’s FINITE Podcast episode is set to inspire the structure of your marketing team, whether small, medium, or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll…
Read MorePodcast: Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia
If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting. On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith,…
Read MorePodcast: The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush
The SEO and content landscape is shifting. As marketers we all see it, and feel it. On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved. We heard from the expert of experts, Erika Varangouli, Head of…
Read MorePodcast: B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software
The lines between B2C and B2B are blurring, it’s a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same. As CMO at Lucid Software, a leading visual collaboration suite, Nathan has his mind…
Read MoreEvent: Navigating purpose-driven messaging in tech: Key takeaways
Purpose-driven initiatives are on the agenda of organisations worldwide as they seek to be a part of positive change. Marketing these can be a challenge – effectiveness is threatened by scrutinous consumers and authenticity undermined by competitors. The latest FINITE event, in partnership with FINITE partner Copyhouse, sought to address common challenges in purpose-driven marketing,…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline