Podcast: Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist
Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist – a global technology and innovative solutions provider of Atlassian apps. Laura and Alex discuss key differences between marketing technical and…
Read MorePodcast: B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
Buyer enablement can reduce the friction of a complex B2B buyer journey. In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally…
Read MoreHR Tech Interview: SEO for an HR audience with Tom Whiley, Head of Demand Generation at e-days
You’re missing out if SEO isn’t considered in your content marketing strategy. The HR market is relatively new compared to other tech solutions, so audiences often need education. By leveraging content to educate, you can generate leads and raise awareness of your brand. In this interview we talked to Tom Whiley, Head of Demand Generation…
Read MorePodcast: Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly
Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing…
Read MorePodcast: A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else? Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders…
Read MoreTop 10 tips from 2 years of the FINITE Podcast on B2B marketing
We can’t believe its been two years since the very first episode of the FINITE Podcast in 2019 – and what an exciting two years it has been! Whether you’ve been listening to the podcast since it started or if you’ve just found us, thank you for listening and supporting us. We made the FINITE…
Read MoreHR Tech Interview Series: B2B marketing through Series A with Joshua Pines, Co-Founder of Sirenum
A B2B tech marketing strategy should evolve as it reaches new rounds of funding. In HR Tech marketing, this evolution needs to account for the changing HR Tech field and adapt to its developments. In this interview, we talked to Joshua Pines, Co-Founder of Sirenum – a leading HR Tech platform that manages shift workers….
Read MorePodcast: Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM
Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator. On this episode of the FINITE…
Read MoreHere’s what happened: Attribution for B2B tech marketers
This month, we had the very first FINITE online discussion of 2021. We got two experts on B2B marketing attribution to go through what it is, how to use it and the key attribution models. In our 2021 B2B tech marketing trends and predictions research report, we found that 39.6% of B2B tech marketers think…
Read MorePodcast: Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself. On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible….
Read MoreRecent Podcasts
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Podcast: How to make time for strategy with Juliette Aiken, CMO at Dotdigital
Podcast: Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!