June 14, 2021

Podcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

B2B Marketing Podcast

We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…

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June 8, 2021

Insights from Rory Sutherland’s presentation for B2B tech marketers at FINITE Fest

Rory Sutherland FINITE Fest

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At Rory Sutherland’s session, we heard about the psychology of B2B decision making. This includes the avoidance of ambiguity and…

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June 7, 2021

Podcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

B2B Marketing Podcast

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…

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June 3, 2021

Insights from the ABM panel discussion for B2B tech marketers at FINITE Fest

ABM panel discussion

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions.  At our ABM panel, we heard from five leading marketers on how…

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May 31, 2021

Podcast: The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares

B2B marketing podcast

Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.  On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares – an end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from…

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May 27, 2021

FINITE Forum: May

B2B Marketing Events London

We’ve just had our virtual May FINITE Forum. We were joined by early risers in the UK and France as well as FINITE members across the world in Melbourne.  FINITE Forums are a chance for around 10 of our members to get together on a video call in an informal, relaxed setting. The conversation is…

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May 27, 2021

Insights from the SEO panel discussion for B2B tech marketers at FINITE Fest

SEO panel screenshot

FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like B2B SEO. Hundreds of B2B marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B SEO panel, we heard from four experts on how to optimise a website to improve…

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May 24, 2021

Podcast: Why should B2B marketers be selective of their website host?

B2B marketing podcast

Why should you as a B2B marketer be selective of your website host? On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic – the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it’s going, and why marketers…

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May 19, 2021

FINITE Fest 2021 best moments

B2B marketing conference

On the 13th May 2021, B2B tech marketers from 50+ countries tuned in to watch FINITE Fest – one day virtual conference covering B2B tech marketing trends.  Did you miss FINITE Fest? Don’t worry!  We’ll be giving recordings of the sessions to the FINITE community. So if you’re a client-side B2B marketer in tech, SaaS…

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May 17, 2021

Podcast: Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst

B2B marketing podcast

Podcasts can be a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you’ll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful…

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