October 6, 2018

First Meetup for FINITE: Registration now open

FINITE Event

Yes, it’s time. We are super excited to announce that registration is now open for our first ever meetup as FINITE: The community for B2B Tech Marketers. Registration is now open, and you can sign up, here. Why Should I Attend? If you work in B2B marketing within the technology sector and want to hear about…

Read More
October 1, 2018

Join our Meetup!

MeetUp logo for people to find out about upcoming events for b2b Tech marketers

At FINITE, we believe that the best communities are the ones that mix between online, and the real world. Therefore, as well as this dedication to creating the most valuable knowledge hub for B2B Marketers in the technology and software space, here on FINITE, we’ve created a private community and meetup for client-side marketers. Our…

Read More
September 15, 2018

How to define clear website user journeys for B2B Tech Companies

image showing book and tools that aid with mapping out a website user journey

What is a website actually for? The answer to that question invariably differs depending on who you’re speaking to. In consumer-facing companies, the answer to this has been, (and has been for a long time), that a website is for your customers. Whereas in the B2B industry, it wouldn’t be unfair to say that businesses…

Read More
September 14, 2018

B2B or B2H? Humanising technology marketing

Human marketing

For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based marketing strategy built exclusively around Facebook. For every B2B marketer that tells me their ‘brand’ isn’t important, I can show them the case study of…

Read More
August 20, 2018

How to Create an SEO Optimised B2B Content Strategy

B2B content strategy

How do you get your B2B content reaching the right audience and delivering ROI? This article explains how to get started on creating an SEO optimised content strategy. A chef can’t throw just any old thing in the pot and hope to create a delicious meal.  The same thinking applies to any content marketing strategy….

Read More
August 18, 2018

Interview with a B2B Marketer: Jonathan Ross, Beauhurst

Picture of Jonthan Ross, Head of Marketing for Beauhurst

At FINITE, we ask the questions that other B2B marketers are curious to know, yet are sometimes afraid to ask within their peer group. We talk automation, pain-points, data and when to focus on which aspect of your marketing mix, plus many such insights. Every month we aim to ask a Senior Marketer in the B2B…

Read More
July 2, 2018

Marketer’s guide to managing stakeholders in web design projects

Stakeholder management. That area of project management that nobody really enjoys thinking about. It can be tedious, often complicated and very quickly suck the joy from an otherwise exciting project. That energy and momentum that all new projects begin with can fast be lost as the cogs in the wheel grind to a halt due…

Read More
June 27, 2018

State of Marketing in FinTech Report

On Monday 4th June, we were delighted to welcome members of the UK FinTech community for the inaugural State of FinTech Marketing in the UK, hosted at FinTech accelerator Level39, to launch our latest research report. On a fascinating panel hosted by 93digital founder Alex Price, we were joined by had Emma Tully, head of marketing…

Read More