Podcast: The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat
B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts. On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google’s BrandLab, Ruslan has a deep insight…
Read MorePodcast: Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe
Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation. On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe. Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s…
Read MorePodcast: Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout
Marketing ops encourage a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat? On this episode of the FINITE Podcast, we’re joined by Adam Goyette who…
Read MoreHR Tech Interview: The homogenisation of branding with Bennett Sung, Head of Marketing at Humanly
You might have noticed that HR Tech companies have similar branding. They tend to serve the risk-compliant HR audience, and have become homogenised in a competitive environment. How does an HR Tech marketer get their solution to stand out? In our final edition of the FINITE HR Tech Interview Series, we talked to Bennett Sung,…
Read MorePodcast: Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist
Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist – a global technology and innovative solutions provider of Atlassian apps. Laura and Alex discuss key differences between marketing technical and…
Read MorePodcast: B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
Buyer enablement can reduce the friction of a complex B2B buyer journey. In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally…
Read MoreHR Tech Interview: SEO for an HR audience with Tom Whiley, Head of Demand Generation at e-days
You’re missing out if SEO isn’t considered in your content marketing strategy. The HR market is relatively new compared to other tech solutions, so audiences often need education. By leveraging content to educate, you can generate leads and raise awareness of your brand. In this interview we talked to Tom Whiley, Head of Demand Generation…
Read MorePodcast: Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly
Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing…
Read MorePodcast: A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else? Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders…
Read MoreFINITE Forum: March
Welcome to new members Welcome to our new members! We’ve had lots more new B2B tech marketers join the community over the last few weeks and we are delighted to welcome you to FINITE! 👋 It’s been a busy week at FINITE What a week it has been! We’re super excited to have been able…
Read MoreRecent Podcasts
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!