HR Tech Interview: Build & manage an HR Tech marketing strategy with Kristina Martic, Head of Digital Marketing at Semos Cloud
The first edition of the FINITE HR Tech Interview Series will help you strengthen your understanding of HR Tech, and learn step-by-step how to build and manage an HR Tech marketing strategy from nothing. HR Tech businesses require a specialised marketing strategy to be successful, as it targets a large but varied market. HR Tech…
Read MorePodcast: Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk
Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market. In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect. Listen to the…
Read MorePodcast: Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot
On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound media engine for your B2B technology company. An inbound engine will make use of content to reach and influence your target market. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran…
Read MoreFINITE Forum: January
Welcome to new members! We’re super excited to welcome so many new members to FINITE over the last few weeks, and are even more excited to have met some of them during our FINITE Forum in January. This was a busy one, as B2B tech marketers get ready to execute those airtight plans and objectives…
Read MoreFINITE FinTech Interview Series: Innovative trajectories in B2B FinTech marketing
At the outbreak of Covid, it is fair to say that the majority of businesses were compelled to rethink the business proposition they had planned for 2020. In FinTech, many marketers saw it as an opportunity to pivot their proposition, and explore new avenues for innovation and revenue. In this FINITE FinTech Interview, we talked…
Read MorePodcast: The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was…
Read MoreFINITE FinTech Interview Series: How to measure return on marketing investment
Measuring return on marketing investment (ROMI) is a key skill of any modern marketer. It is in the marketing department’s favour to prove just how much impact their efforts are having on wider business goals and revenue. In this edition of the FINITE FinTech Interview Series, we spoke with Teresa Bartaseviciute, Marketing Manager at Automated…
Read MorePodcast: Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and she talked all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and…
Read MorePodcast: No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense
On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms….
Read MoreFINITE FinTech Interview Series: Building a world-class B2B marketing team
A strong marketing team is vital to every B2B business, but how do you ensure your team is built for success? In this edition of the FINITE FinTech Interview Series, we are joined by Mark Cousins, Head of Marketing, Europe at Marqeta. Mark has a wealth of experience in building and leading marketing teams at…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline