FINITE Fest session: Creative solutions for tackling digital fatigue
FINITE Fest 2022 was the one-day, virtual conference with content, guests and talking points specifically focussed on B2B marketing in tech and SaaS. As well as other key trends and challenges in the industry, hundreds of attendees tuned in to a panel on creative solutions for tackling digital fatigue. If digital fatigue is a challenge…
Read MoreFINITE Fest session: Balancing the quality and quantity of B2B marketing
On May 17th 2022, hundreds of B2B tech marketers gathered virtually at FINITE Fest: Our annual conference addressing B2B tech marketing challenges and trends. They watched 12 sessions with world-leading marketers to expand their skill-sets, get inspired and grow in their careers. One of these sessions was on balancing the quality and quantity of B2B…
Read MoreFINITE Fest session: Beat the boring of B2B tech branding
Translating the effectiveness of a complex B2B solution is a necessity, but if done in a certain way it can induce yawns from your audience. The brand panel at FINITE Fest 2022 discussed key areas of brand marketing, including how to emotionally engage a business audience, whether the key is in the out-of-the-box ideas, how…
Read MoreFINITE Fest session: Where is account-based marketing going next?
At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next? And answer it they did! Attendees gained an expert-backed view on…
Read MorePodcast: Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers. On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to…
Read MoreBiggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies,…
Read MorePodcast: Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you’ll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.Adam has scaled a…
Read MorePodcast: Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamification and promotion of…
Read MorePodcast: Educating a B2B market with Jed Corenthal, CMO at Phenix
For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you’re talking about when you describe what you offer. In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix. If you haven’t…
Read MoreA big warm welcome to our new partner, Terminus!
We’ve got big news! We’ve joined forces with Terminus to deliver more content, more events and more opportunities for our FINITE members – what could be better?? The wonderful Terminus will sponsor FINITE for the year ahead, bringing our B2B tech and SaaS marketers more education around multichannel ABM – arguably the most popular B2B…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline