Podcast: Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix
It’s an exciting time to be in marketing, when we’re navigating this new world of normalised hybrid and remote work, meeting through screens and never having been in the same room as someone you’ve worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology…
Read MorePodcast: 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
If you’re sick of the same-old when it comes to your own B2B tech marketing strategy, you’ll probably want to adopt Patrick Ward’s marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick – who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass – shares his advice on beating boring, stale marketing….
Read MoreCelebrating 3 years of the FINITE B2B marketing podcast!
Wow. The past 3 years of the FINITE Podcast have been an absolute ride! From humble beginnings interviewing original FINITE members, to chats with world-leading B2B marketers representing some of the biggest tech brands! We’ve had the chance to sit down with the CMOs of Salesforce and G2, as well as senior B2B marketers at…
Read MorePodcast: Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS
The transition from startup to scale up is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth. However, these constant changes can be overwhelming, especially for small and siloed marketing teams. On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and Demand…
Read MoreGet ready for FINITE Fest 2022: The virtual conference for B2B tech and SaaS marketers
It’s time to get ready for FINITE Fest! FINITE’s very own one-day conference, made specifically for B2B marketers in tech and SaaS. Last year, we asked members of our FINITE community what their biggest challenges were going in 2022. Now, we aim to solve these challenges by delivering impactful, tangible insights from world-leading B2B tech…
Read MoreFINITE member hangout: SEO for B2B tech and SaaS marketers
We just held the very first topic-specific FINITE member hangout, and it’s safe to say that it was a success! FINITE member hangouts are an opportunity for our members to solve their current challenges and meet other friendly B2B technology and SaaS marketers within the FINITE community. During yesterday’s chat, we were joined by SEO…
Read MorePodcast: Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage
Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You’ve got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content… the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to…
Read MoreHow the women of FINITE want to #Breakthebias this International Women’s Day
Today, on International Women’s Day (IWD), we celebrate the women of FINITE: Female B2B technology marketers thriving in a male-dominated industry, making leaps towards workplace and career-based gender equality. IWD seeks to celebrate women’s achievements, increase visibility and call out inequality, and at FINITE, we do too. One of IWD’s main objectives is to elevate…
Read MorePodcast: To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science
“Grow grow grow!” is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand. But what happens when your acquisition activities work? How much does customer loyalty impact your growth? Our guest on this episode has…
Read MorePodcast: From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd’s transition from sales-led…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline