Podcast: The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine
Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world’s leading WordPress Digital Experience Platform. FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst…
Read MorePodcast: The B2B Marketing Objectivity Trap with Rory Sutherland
Rory Sutherland needs little introduction for most marketers. Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn’s think tank The B2B Institute, where Alex Price, FINITE Founder, had a chance to sit down with him to talk through some of the findings. As Vice Chairman of Ogilvy UK, Rory also heads…
Read MorePodcast: ‘B2C-ification’ of B2B marketing with Nicolas Derico, Director of Marketing, Wayflyer
Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the ‘B2C-ification’, sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech…
Read MorePodcast: The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ
Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast our host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. This episode covers: Ashley’s marketing career, how he became a CMO, and the structure of the marketing team at QUANTIQ The importance of…
Read MorePodcast: From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge
Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform. Gustaf sat down with FINITE podcast host Alex to explore how this…
Read MorePodcast: Demand Generation for B2B Tech Growth with Clemens Deimann
In this podcast episode, FINITE host Alex Price talked all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies. This episode covers:…
Read MorePodcast: Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway
Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu’s day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies. This episode…
Read MorePodcast: The future CMO role with Pete Rawlinson, CMO at Workvivo
Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both sides of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few. Pete is now CMO at Workvivo, an employee communication platform for the modern workforce. FINITE podcast host Alex Price sat down with Pete…
Read MorePodcast: Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk
Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants. FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian’s brain on his perspective on marketing after raising a Series A, given this…
Read MorePodcast: Build a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe
In this FINITE podcast our host Alex sat down with Rachel Truair, Director of Global Enterprise Campaigns at Adobe to discuss the strategies behind building a springboard for lasting growth. The conversation focused on how during a challenging time, such the coronavirus pandemic, marketers can look at the current landscape, think about how they communicate…
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline