Podcast: The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce’s audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie’s experience has…
Read MorePodcast: Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend
B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies’ ability to understand their website user’s habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in data privacy, and how they…
Read MoreFINITE Member Hangout: January 2022
We just had our first FINITE member hangout of 2022! FINITE member hangouts are an opportunity for B2B tech marketers to solve challenges together and learn from each other. They’re a space for great discussion about B2B tech marketing, and get our brain cogs turning towards optimum strategies. We kicked off the discussion with an…
Read MorePodcast: Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International
How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard. James has plenty of experience marketing disruptive products, and knows how to use partner…
Read MorePodcast: Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap
To come up with innovative ideas, we are always told to “think outside the box”. However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it’s actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can…
Read MorePodcast: B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment? On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. Alexandre shares his experience in working…
Read MorePodcast: Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis
In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B…
Read MorePodcast: ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform
It’s the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with ‘the high level stuff’, like Typeform did? Paul Campillo is formerly Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should…
Read MorePodcast: Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit
Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B. On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B…
Read MorePodcast: Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic
In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast we…
Read MoreRecent Podcasts
Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer
Reinventing Marketing with Bruno Bertini, CMO at 8×8
Podcast: A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
Podcast: Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!