Podcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…
Read MoreInsights from the ABM panel discussion for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our ABM panel, we heard from five leading marketers on how…
Read MorePodcast: The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success. On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares – an end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from…
Read MoreFINITE Forum: May
We’ve just had our virtual May FINITE Forum. We were joined by early risers in the UK and France as well as FINITE members across the world in Melbourne. FINITE Forums are a chance for around 10 of our members to get together on a video call in an informal, relaxed setting. The conversation is…
Read MoreInsights from the SEO panel discussion for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends like B2B SEO. Hundreds of B2B marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B SEO panel, we heard from four experts on how to optimise a website to improve…
Read MorePodcast: Why should B2B marketers be selective of their website host?
Why should you as a B2B marketer be selective of your website host? On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic – the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it’s going, and why marketers…
Read MoreFINITE Fest 2021 best moments
On the 13th May 2021, B2B tech marketers from 50+ countries tuned in to watch FINITE Fest – one day virtual conference covering B2B tech marketing trends. Did you miss FINITE Fest? Don’t worry! We’ll be giving recordings of the sessions to the FINITE community. So if you’re a client-side B2B marketer in tech, SaaS…
Read MorePodcast: Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
Podcasts can be a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you’ll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful…
Read MorePodcast: The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat
B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts. On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google’s BrandLab, Ruslan has a deep insight…
Read MorePodcast: Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe
Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation. On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe. Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline