Podcast: Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself. On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible….
Read MoreHR Tech Interview: Thought leadership content with Ben Slater, VP Marketing at Beamery
In a relatively new field like HR Tech marketing, a content strategy can attract, educate and engage your target audience. In particular, thought leadership content can build trust and reputation, while having to adapt to a rapidly changing HR Tech landscape. In this interview, we talked to Ben Slater, VP Marketing at Beamery – an…
Read MorePodcast: Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI
Content marketing is a tried and tested inbound strategy, as B2B tech marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle. On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing….
Read MorePodcast: Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital. In this episode of the FINITE Podcast, we talked to Jaime Punishill, CMO at Lionbridge, where he undertook a digital transformation upon starting….
Read MoreFINITE Discussion: Attribution for B2B tech marketers
The first FINITE online discussion of the year is coming up soon! Marketing attribution for B2B tech marketers Date and time: 17th March 16.00 – 16.50 GMT / 12.00 ET / 09.00 PT Register here. Last year, we released a research report diving into the trends and challenges of B2B tech marketers in 2021. We…
Read MoreHR Tech Interview: Customer advocacy marketing with Jon Ashley, Head of Global Customer Advocacy at Sage
Customer advocacy is an increasingly popular marketing strategy that leverages existing loyal customers to drive business growth. In this edition of the FINITE HR Tech Interview Series, we talked to Jon Ashley, Head of Global Customer Advocacy at Sage. Sage is the global market leader for cloud technology to support finances, operations, and people. This…
Read MoreThe 10 best B2B marketing podcasts
We’re here to inspire you with the 10 best B2B marketing podcasts that will expand your skill set and enhance your career. As a connector to world-class marketing leaders, podcasts will enable you to keep up with B2B marketing trends, learn new skills and hear advice from experienced B2B marketing leaders. You might even be…
Read MorePodcast: B2B marketing growth from a VC’s perspective with Arthur Nobel, Principal at Knight Capital
A VC’s perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment. On this episode…
Read MoreFINITE Forum: February
Keen to learn what’s on the minds of leading, ambitious B2B tech marketers this week? Read on. We have just ran our FINITE member February Forum, a chance for B2B tech marketers to meet in an informal setting and discuss what’s on their mind, their challenges and most importantly get feedback from their peers. This month,…
Read MorePodcast: Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre
On this episode of the FINITE B2B Marketing Podcast, you’ll learn more about marketing through an acquisition. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing during an acquisition based on his first hand experience. We interview Jason Bradwell to explore this niche and interesting subject….
Read MoreRecent Podcasts
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Podcast: Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Podcast: The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline