April 19, 2021

Podcast: Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration.  On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist – a global technology and innovative solutions provider of Atlassian apps. Laura and Alex discuss key differences between marketing technical and…

April 12, 2021

Podcast: B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

Buyer enablement can reduce the friction of a complex B2B buyer journey.  In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally…

April 5, 2021

Podcast: Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing…

March 29, 2021

Podcast: A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove

B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else?  Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders…

March 22, 2021

Podcast: Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator.  On this episode of the FINITE…

March 15, 2021

Podcast: Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself.  On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible….

March 8, 2021

Podcast: Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

Content marketing is a tried and tested inbound strategy, as B2B tech marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle.  On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing….

March 1, 2021

Podcast: Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital.  In this episode of the FINITE Podcast, we talked to Jaime Punishill, CMO at Lionbridge, where he undertook a digital transformation upon starting….

February 22, 2021

Podcast: B2B marketing growth from a VC’s perspective with Arthur Nobel, Principal at Knight Capital

A VC’s perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.  On this episode…

February 15, 2021

Podcast: Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

On this episode of the FINITE B2B Marketing Podcast, you’ll learn more about marketing through an acquisition. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing during an acquisition based on his first hand experience. We interview Jason Bradwell to explore this niche and interesting subject….