May 17, 2021

Podcast: Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst

Podcasts can be a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you’ll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful…

May 10, 2021

Podcast: The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.  On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google’s BrandLab, Ruslan has a deep insight…

May 4, 2021

Podcast: Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation.  On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe. Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s…

April 26, 2021

Podcast: Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

Marketing ops encourage a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat?  On this episode of the FINITE Podcast, we’re joined by Adam Goyette who…

April 19, 2021

Podcast: Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration.  On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of Marketing at Adaptavist – a global technology and innovative solutions provider of Atlassian apps. Laura and Alex discuss key differences between marketing technical and…

April 12, 2021

Podcast: B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

Buyer enablement can reduce the friction of a complex B2B buyer journey.  In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally…

April 5, 2021

Podcast: Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buyer journey. On this episode of the FINITE Podcast for B2B marketers, our host Alex sat down with Lorena Morales, VP of Marketing…

March 29, 2021

Podcast: A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove

B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else?  Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders…

March 22, 2021

Podcast: Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator.  On this episode of the FINITE…

March 15, 2021

Podcast: Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself.  On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible….