March 22, 2021

Podcast: Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year old company that is constantly evolving in their role as a technological innovator.  On this episode of the FINITE…

March 15, 2021

Podcast: Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself.  On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible….

March 8, 2021

Podcast: Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

Content marketing is a tried and tested inbound strategy, as B2B tech marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle.  On this episode of the FINITE Podcast, we talked to a world-class B2B marketing leader with decades of experience in content marketing….

March 1, 2021

Podcast: Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital.  In this episode of the FINITE Podcast, we talked to Jaime Punishill, CMO at Lionbridge, where he undertook a digital transformation upon starting….

February 22, 2021

Podcast: B2B marketing growth from a VC’s perspective with Arthur Nobel, Principal at Knight Capital

A VC’s perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.  On this episode…

February 15, 2021

Podcast: Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

On this episode of the FINITE B2B Marketing Podcast, you’ll learn more about marketing through an acquisition. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing during an acquisition based on his first hand experience. We interview Jason Bradwell to explore this niche and interesting subject….

February 8, 2021

Podcast: Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market. In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect. Listen to the…

February 1, 2021

Podcast: Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot

On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building  an inbound media engine for your B2B technology company. An inbound engine will make use of content to reach and influence your target market. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran…

January 25, 2021

Podcast: The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was…

January 18, 2021

Podcast: Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and she talked all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and…