February 8, 2021

Podcast: Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

Community marketing is a strategy that can deliver high quality leads, build brand awareness and educate your target market. In this episode of the FINITE Podcast, we talk to Dominique Farrar, Head of Community & Communications at Spendesk. A large part of her role is managing and growing their community for finance leaders, CFO Connect. Listen to the…

February 1, 2021

Podcast: Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot

On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building  an inbound media engine for your B2B technology company. An inbound engine will make use of content to reach and influence your target market. We were joined by the Senior Vice President of Marketing at HubSpot, Kieran…

January 25, 2021

Podcast: The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy. Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was…

January 18, 2021

Podcast: Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within a business unit at LinkedIn, and she talked all things Account Based Marketing. Angela joined LinkedIn to build an ABM approach from the ground up in her current role, and…

January 11, 2021

Podcast: No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms….

December 14, 2020

Podcast: Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP.  Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities…

December 7, 2020

Podcast: From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long ‘experiment’ in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand…

December 1, 2020

Podcast: The importance of search in the B2B customer experience with John Watton, CMO at Yext

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John…