April 11, 2022

Podcast: Educating a B2B market with Jed Corenthal, CMO at Phenix

For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you’re talking about when you describe what you offer.  In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix. If you haven’t…

April 4, 2022

Podcast: Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

It’s an exciting time to be in marketing, when we’re navigating this new world of normalised hybrid and remote work, meeting through screens and never having been in the same room as someone you’ve worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology…

March 28, 2022

Podcast: 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

If you’re sick of the same-old when it comes to your own B2B tech marketing strategy, you’ll probably want to adopt Patrick Ward’s marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick – who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass – shares his advice on beating boring, stale marketing….

March 21, 2022

Podcast: Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

The transition from startup to scale up is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth. However, these constant changes can be overwhelming, especially for small and siloed marketing teams. On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and Demand…

March 14, 2022

Podcast: Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage

Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You’ve got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content… the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to…

March 7, 2022

Podcast: To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

“Grow grow grow!” is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand.  But what happens when your acquisition activities work? How much does customer loyalty impact your growth? Our guest on this episode has…

February 28, 2022

Podcast: From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models.  On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd’s transition from sales-led…

February 21, 2022

Podcast: The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce.  Christie gives us the inside scoop into Salesforce’s audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie’s experience has…

February 7, 2022

Podcast: Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend

B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies’ ability to understand their website user’s habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in data privacy, and how they…

January 31, 2022

Podcast: Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard.  James has plenty of experience marketing disruptive products, and knows how to use partner…