May 2, 2022

Podcast: Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you’ll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.Adam has scaled a…

April 25, 2022

Podcast: Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamification and promotion of…

April 11, 2022

Podcast: Educating a B2B market with Jed Corenthal, CMO at Phenix

For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you’re talking about when you describe what you offer.  In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix. If you haven’t…

April 4, 2022

Podcast: Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

It’s an exciting time to be in marketing, when we’re navigating this new world of normalised hybrid and remote work, meeting through screens and never having been in the same room as someone you’ve worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology…

March 28, 2022

Podcast: 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

If you’re sick of the same-old when it comes to your own B2B tech marketing strategy, you’ll probably want to adopt Patrick Ward’s marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick – who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass – shares his advice on beating boring, stale marketing….

March 21, 2022

Podcast: Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

The transition from startup to scale up is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth. However, these constant changes can be overwhelming, especially for small and siloed marketing teams. On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and Demand…

March 14, 2022

Podcast: Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage

Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You’ve got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content… the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to…

March 7, 2022

Podcast: To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

“Grow grow grow!” is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand.  But what happens when your acquisition activities work? How much does customer loyalty impact your growth? Our guest on this episode has…

February 28, 2022

Podcast: From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models.  On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd’s transition from sales-led…

February 21, 2022

Podcast: The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce.  Christie gives us the inside scoop into Salesforce’s audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie’s experience has…