Podcast: Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
If you hadn’t heard, Tyler Lessard is the King of Video. As VP Marketing and Chief Video Officer at leading video platform Vidyard, he is also the author of video marketing bible: The Visual Sale. Tyler knows that video marketing is the future of content, and explains how video can help emotionally engage B2B buyers and speeds up…
Read MorePodcast: Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
A growing dependency on marketing automation begs the question: Will technology replace marketers? On this special episode of the FINITE Podcast, you’ll hear from an expert entrenched in the world of marketing technology, Julien Decot, Snr Director of Marketing Partnerships at Facebook. Julien has an incredible take on the role of technology in B2B marketing,…
Read MorePodcast: Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster
With the need for constant ROI measurement and performance tracking, brand marketing can be put on the B2B back burner, even though it generates long term results. Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growth SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on…
Read MorePodcast: Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
Product marketing and positioning is about finding context. You should look at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this episode of the FINITE Podcast, learn from renowned product marketer Vakis Rigas, VP Marketing at Shypple. At the time of recording, Vakis was Head of Product Marketing at Typeform…
Read MorePodcast: How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Due to enhancements in MarTech, customer experience (CX) data collection is highly achievable. It gives you insights into brand perception, what customers do and don’t like about your products and how you can improve your B2B marketing to retain their loyalty. On this episode of the FINITE Podcast hear from Keith Povey, Director of Marketing at Feefo,…
Read MorePodcast: Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
Marketing is critical to driving growth and to help B2B businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth…
Read MorePodcast: The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike
The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so…
Read MorePodcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…
Read MorePodcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…
Read MorePodcast: The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success. On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares – an end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from…
Read MoreRecent Podcasts
Podcast: All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Podcast: Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Podcast: Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Podcast: Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at Gocardless
Podcast: What customer-centricity actually means with Simeon Lando, CMO at FORM3
Events
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Announcing our new community sponsor: Clarity!