March 14, 2022

Podcast: Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage

Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You’ve got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content… the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to…

March 7, 2022

Podcast: To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

“Grow grow grow!” is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand.  But what happens when your acquisition activities work? How much does customer loyalty impact your growth? Our guest on this episode has…

February 28, 2022

Podcast: From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models.  On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd’s transition from sales-led…

February 21, 2022

Podcast: The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce.  Christie gives us the inside scoop into Salesforce’s audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie’s experience has…

February 7, 2022

Podcast: Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend

B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies’ ability to understand their website user’s habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in data privacy, and how they…

January 31, 2022

Podcast: Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard.  James has plenty of experience marketing disruptive products, and knows how to use partner…

January 24, 2022

Podcast: Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

To come up with innovative ideas, we are always told to “think outside the box”. However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it’s actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can…

January 17, 2022

Podcast: B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment? On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. Alexandre shares his experience in working…

January 10, 2022

Podcast: Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis

In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B…

January 3, 2022

Podcast: ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform

It’s the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with ‘the high level stuff’, like Typeform did?  Paul Campillo is formerly Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should…