January 24, 2022

Podcast: Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

To come up with innovative ideas, we are always told to “think outside the box”. However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it’s actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can…

January 17, 2022

Podcast: B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment? On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. Alexandre shares his experience in working…

January 10, 2022

Podcast: Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis

In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B…

January 3, 2022

Podcast: ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform

It’s the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with ‘the high level stuff’, like Typeform did?  Paul Campillo is formerly Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on brand, how it should…

December 13, 2021

Podcast: Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B.  On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B…

December 6, 2021

Podcast: Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic

In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast we…

November 29, 2021

Podcast: Marketing the world’s fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin

Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments, are part of the reason Hopin has a $7.75 billion valuation today.  On this episode of the FINITE Podcast, he told us about his career journey…

November 22, 2021

Podcast: A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category. Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. Listen to the episode to…

November 15, 2021

Podcast: Why your customers are your best marketers with Amanda Malko, CMO at G2

Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2.  On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021.  Listen to the episode to learn: How does marketing work at G2? Where do marketing ops stand in a marketing…

November 8, 2021

Podcast: Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA

In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function ‘revenue marketing’ offers a solution.  On this episode of the FINITE podcast, we spoke with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA. He shared his story of revenue marketing at SMBs to enterprises, and the importance of aligning marketing…