November 15, 2021

Podcast: Why your customers are your best marketers with Amanda Malko, CMO at G2

Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2.  On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021.  Listen to the episode to learn: How does marketing work at G2? Where do marketing ops stand in a marketing…

November 8, 2021

Podcast: Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA

In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function ‘revenue marketing’ offers a solution.  On this episode of the FINITE podcast, we spoke with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA. He shared his story of revenue marketing at SMBs to enterprises, and the importance of aligning marketing…

November 1, 2021

Podcast: From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io

More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust. On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand…

October 25, 2021

Podcast: How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau

Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy. On this episode of the FINITE Podcast, Alex sat down with Chris…

October 18, 2021

Podcast: Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion…

October 4, 2021

Podcast: There’s no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot

On this episode, we’re not a B2B marketing podcast. Instead, we’re a marketing podcast. Why? Our guest, David Fallarme, doesn’t believe in the distinction between B2B and B2C marketing. Listen to the episode to learn David’s preference for dividing marketing into more useful types. He discusses what the gap between B2B and B2C looks like within…

September 27, 2021

Podcast: Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit

Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you’ll gain a scope of the ‘big data’ landscape, and you’ll learn how you can enhance your marketing automation…

September 20, 2021

Podcast: Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas

Maya Grossman has written a best seller on career development, with a long and successful career spanning some of the largest brands in tech like Microsoft, Google and Canvas. She hasn’t just waited for these opportunities to come to her. Throughout her career she’s made purposeful decisions to exceed and stand out amongst a sea of B2B tech marketers….

September 13, 2021

Podcast: The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute

95% of B2B buyers are not in the market for your product or service at any given time. It’s a fact. So why spend your precious B2B tech marketing time and resources on convincing people to buy, instead of making your brand memorable for when they’re ready to? Learn how to make the case for…