December 13, 2021

Podcast: Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B.  On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B…

December 6, 2021

Podcast: Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic

In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast we…

November 29, 2021

Podcast: Marketing the world’s fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin

Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments, are part of the reason Hopin has a $7.75 billion valuation today.  On this episode of the FINITE Podcast, he told us about his career journey…

November 22, 2021

Podcast: A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category. Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. Listen to the episode to…

November 15, 2021

Podcast: Why your customers are your best marketers with Amanda Malko, CMO at G2

Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2.  On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021.  Listen to the episode to learn: How does marketing work at G2? Where do marketing ops stand in a marketing…

November 8, 2021

Podcast: Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA

In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function ‘revenue marketing’ offers a solution.  On this episode of the FINITE podcast, we spoke with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA. He shared his story of revenue marketing at SMBs to enterprises, and the importance of aligning marketing…

November 1, 2021

Podcast: From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io

More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust. On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand…

October 25, 2021

Podcast: How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau

Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy. On this episode of the FINITE Podcast, Alex sat down with Chris…

October 18, 2021

Podcast: Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion…