Podcast: How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Due to enhancements in MarTech, customer experience (CX) data collection is highly achievable. It gives you insights into brand perception, what customers do and don’t like about your products and how you can improve your B2B marketing to retain their loyalty. On this episode of the FINITE Podcast hear from Keith Povey, Director of Marketing at Feefo,…
Read MoreInsights from the B2B event marketing panel discussion at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, marketing operations and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our B2B event marketing panel, we heard from five marketing leaders…
Read MoreAnnouncing The Marketing Practice and FINITE partnership
The FINITE community is excited to announce a new partnership with The Marketing Practice. The Marketing Practice is a global, integrated B2B marketing agency. They bring together all the skills you need to design and run account-based marketing, demand generation, channel and customer marketing programmes. The Marketing Practice come on board at an exciting point…
Read MorePodcast: Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
Marketing is critical to driving growth and to help B2B businesses move from startup to scale up. On this FINITE Podcast, we dive into key factors of scaling up, such as getting buy-in from the C-suite, hiring generalist marketing roles and building repeatable processes to make room for creativity. Our guest Emma Jessica Knox has a wealth…
Read MoreInsights from the marketing operations panel discussion for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends, such as SEO, ABM, event marketing and attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At our MOPs panel, we heard from four marketing leaders from top…
Read MoreFINITE Forum: June
At our June FINITE Forum, FINITE members across the globe came together virtually to chat about B2B tech marketing. FINITE Forums are a monthly meet up where 10 or so members get to know each other and gain career support from peers in a relaxed setting. The conversation is led by FINITE Founder Alex Price,…
Read MorePodcast: The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike
The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so…
Read MoreInsights from April Dunford’s presentation for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends such as ABM, SEO, event marketing and marketing attribution. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At April Dunford’s session, we learnt how to craft stories that…
Read MorePodcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…
Read MoreInsights from Rory Sutherland’s presentation for B2B tech marketers at FINITE Fest
FINITE Fest is the free one day virtual conference covering B2B tech marketing trends. Hundreds of B2B tech marketers tuned in on the 13th May 2021 to watch 32 leading marketers speak over 12 sessions. At Rory Sutherland’s session, we heard about the psychology of B2B decision making. This includes the avoidance of ambiguity and…
Read MoreRecent Podcasts
Podcast: Prediction or fiction? Jodi Norris on which 2025 B2B marketing forecasts matter
Podcast: Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Podcast: Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Podcast: Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Podcast: Make B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline