June 21, 2021

Podcast: The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so…

June 14, 2021

Podcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…

June 7, 2021

Podcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…

May 31, 2021

Podcast: The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares

Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.  On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares – an end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from…

May 24, 2021

Podcast: Why should B2B marketers be selective of their website host?

Why should you as a B2B marketer be selective of your website host? On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic – the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it’s going, and why marketers…

May 17, 2021

Podcast: Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst

Podcasts can be a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you’ll learn why podcasting can boost the brand of your company, what it takes to start one, where podcasting is headed and some helpful…

May 10, 2021

Podcast: The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.  On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google’s BrandLab, Ruslan has a deep insight…

May 4, 2021

Podcast: Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation.  On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of Customer Advocacy at Adobe. Kevin tells us how he empowers Adobe’s customers to get involved, stay loyal and promote Adobe’s…

April 26, 2021

Podcast: Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

Marketing ops encourage a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift directions and test new ideas at the drop of a hat?  On this episode of the FINITE Podcast, we’re joined by Adam Goyette who…