July 19, 2021

Podcast: Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster

With the need for constant ROI measurement and performance tracking, brand marketing can be put on the B2B back burner, even though it generates long term results. Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growth SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on…

July 12, 2021

Podcast: Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple

Product marketing and positioning is about finding context. You should look at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this episode of the FINITE Podcast, learn from renowned product marketer Vakis Rigas, VP Marketing at Shypple. At the time of recording, Vakis was Head of Product Marketing at Typeform…

July 5, 2021

Podcast: How to use customer experience data with Keith Povey, Director of Marketing at Feefo

Due to enhancements in MarTech, customer experience (CX) data collection is highly achievable. It gives you insights into brand perception, what customers do and don’t like about your products and how you can improve your B2B marketing to retain their loyalty. On this episode of the FINITE Podcast hear from Keith Povey, Director of Marketing at Feefo,…

June 21, 2021

Podcast: The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs. On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike – a popular work management platform. Heidi herself has a team of MDRs, so…

June 14, 2021

Podcast: B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

We all know influencer marketing is popular in B2C, with Instagram ads and sponsored posts popping up all over our timelines. B2B marketers should know that influencers are valuable for their strategies too, as they connect brands directly with their audiences. On this episode of the FINITE Podcast, you’ll hear from Amisha Gandhi who works with B2B…

June 7, 2021

Podcast: Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all areas of an organisation. On this episode of the FINITE Podcast, we talk to Lucy Heavens, Marketing Director at Wealth Dynamix and Co-founder of RegTech…

May 31, 2021

Podcast: The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares

Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success.  On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares – an end-to-end contract lifecycle management powered by AI. Juliette talks us through her journey from…

May 24, 2021

Podcast: Why should B2B marketers be selective of their website host?

Why should you as a B2B marketer be selective of your website host? On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CMO at Strattic – the leading WordPress hosting platform that converts websites to static. Alex, Miriam and David dive into the website hosting space, how it has evolved, where it’s going, and why marketers…