Podcast: From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io
More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust. On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand…
Read MoreUpcoming event: Brand vs performance marketing in B2B tech
Our next event topic is a common source of debate within the FINITE community, as B2B tech marketers weigh up the pros and cons of short-term performance marketing and longer-term brand marketing. With limited budgets and resources, many B2B tech marketers have to choose between the two! We’re here to help, with an online discussion…
Read MorePodcast: How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau
Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy. On this episode of the FINITE Podcast, Alex sat down with Chris…
Read MorePodcast: Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep
We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion…
Read MoreFINITE member hangout: October 2021
We just had our October FINITE member hangout, and it was such a blast! Once again, FINITE members came together virtually to indulge our mutual passion: B2B tech marketing. After a round of introductions and a welcome from FINITE Founder Alex, we had a fantastic conversation that solved our member’s challenges and inspired deeper thought…
Read MorePodcast: How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce
Salesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE Podcast episode, we got the inside scoop as to why it has been made and how, with the VP and CMO, APAC at Salesforce, Leandro Perez. Leandro shares…
Read MorePodcast: There’s no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot
On this episode, we’re not a B2B marketing podcast. Instead, we’re a marketing podcast. Why? Our guest, David Fallarme, doesn’t believe in the distinction between B2B and B2C marketing. Listen to the episode to learn David’s preference for dividing marketing into more useful types. He discusses what the gap between B2B and B2C looks like within…
Read MorePodcast: Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit
Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you’ll gain a scope of the ‘big data’ landscape, and you’ll learn how you can enhance your marketing automation…
Read MoreHere’s what happened: The journey to CMO with Robin Daniels, CMO at Matterport
Over 100 B2B tech marketers registered for our live Q&A with Robin Daniels, CMO at Matterport. They tuned in to hear Robin’s advice on strengthening a B2B tech marketing career, having goals and learning the right skills to be successful. Robin’s long and impressive career spans top tech companies like Salesforce and LinkedIn, where he…
Read MorePodcast: Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas
Maya Grossman has written a best seller on career development, with a long and successful career spanning some of the largest brands in tech like Microsoft, Google and Canvas. She hasn’t just waited for these opportunities to come to her. Throughout her career she’s made purposeful decisions to exceed and stand out amongst a sea of B2B tech marketers….
Read MoreRecent Podcasts
Podcast: Growing a team with Johnathan Grzybowski, Founder of Penji
Podcast: Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
Podcast: Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
Podcast: Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)
Podcast: Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
Events
Webinar Key Takeaways: Measuring the Commercial Value of B2B Content
Key Takeaways from our FINITE Member Hangout on ‘Cutting Through the Noise’
Event: Navigating purpose-driven messaging in tech: Key takeaways
Announcement: Exclaimer partners with the FINITE community to support B2B marketers worldwide by supercharging their organic channels
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline